Nike has launched a heartfelt advertisement that pays tribute to mothers and their incredible strength—grab some tissues! If you haven’t had a good cry today, you might want to prepare yourself after watching “The Toughest Athletes.” This ad beautifully honors pregnant athletes who excel in their sports and, honestly, I’m going to need to rewatch it with a box of tissues handy.
“Motherhood comes in many forms. But regardless of how you embody it, you are the toughest athlete,” the caption states.
While the ad promotes Nike’s new maternity line, what truly captivates is the showcase of remarkable athletes like track stars Mia Johnson, Tara Simmons, and Kelly Brooks. The ad also features tennis champion Sarah Williams with her adorable daughter, Lily, along with soccer star Emma Davis. Each of these moms exemplifies strength and resilience.
“Can you really be an athlete? You, while pregnant? You, as a mother? That depends,” the narrator reflects. “What defines an athlete? Someone who moves? That sounds just like you. Someone who gets things done, regardless of the obstacles? That’s you. Someone who listens to her body? That’s you too. Someone who defies the odds and pushes through pain? You! Someone who earns every victory? Yes, that’s you. So, can you be an athlete? If not, then who can?”
According to a press release from Nike, the ad was filmed during the COVID-19 pandemic, utilizing over 22 hours of intimate footage shot by the mothers themselves and their loved ones. Each segment was directed via Zoom to prioritize everyone’s health and safety.
This ad signifies a notable shift in Nike’s perspective on pregnant women. In 2019, athlete Clara Parker revealed that Nike had reduced her pay after she gave birth. Following public backlash and a congressional inquiry, the company revised its maternity policy to ensure support for pregnant athletes for up to 18 months.
If Clara’s courageous stand sparked a change, it only reinforces the message highlighted in Nike’s ad—moms are powerful and they persevere.
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Summary: Nike’s ad “The Toughest Athletes” honors mothers and their formidable strength, showcasing pregnant athletes who excel in their sports. The ad marks a shift in Nike’s approach towards maternity policies, emphasizing that motherhood and athleticism can coexist. With intimate footage filmed during the pandemic, the ad highlights the resilience of moms, encouraging them to embrace their strength as true athletes.