It was the early hours of the morning, and I was bleary-eyed, exhausted, and feeding my newborn when I stumbled upon an enticing opportunity on my phone. It promised to be a life-changing venture—starting my own business from the comfort of my home with limitless income potential. I was instantly captivated.
Curiosity led me to research this new company, which seemed ideal for someone like me, a working mom eager to spend more time with my kids. With a small investment, I could run my own business without the hassle of inventory or hosting parties. It felt like a dream come true, and I jumped at the chance to sign up.
I was lured in by videos showcasing the triumphs of top earners, all singing the praises of the products that were magically transformative. The high prices didn’t deter me; I believed in the magic and felt compelled to share it with family and friends. Surely, they would support my “side hustle,” and many would want to seize this opportunity to achieve financial freedom and success alongside me. It felt like a win for everyone involved!
I embraced all the strategies recommended by my team, eager to climb to the top. Social media was touted as the best platform to market the products, so I started a group and added everyone from my friends list without asking. Why wouldn’t they want to join something so exciting? Once they were in, I was encouraged to reach out to each person, regardless of how long it had been since we last connected. I believed I was offering them a chance to become their own bosses and find financial security.
At first, I genuinely loved the products, and the sales were coming in. I was making extra money and even building a team, thrilled by the notion of earning trips and prizes. But soon, I realized the benefits were flowing to those above me in the hierarchy, while I was left grinding to make a few sales each day. It was disheartening.
I felt increasingly desperate to reach the level of those top earners, but it dawned on me that this would require leveraging others. I would be selling overpriced products to my friends or recruiting them to my team, encouraging them to sell, so I could profit from their efforts. It felt slimy and manipulative, especially as competition grew and everyone seemed to know a representative.
Although I initially advanced quickly in the ranks, I hit a wall just before reaching a point of significant earnings. Now I understand that this is by design—most people earn very little while only a select few make substantial amounts. MLMs are predatory, targeting young moms, the unemployed, and the undereducated, selling them dreams that are nearly impossible to achieve. In reality, most participants lose money.
The rise of MLMs has surged, particularly during the COVID-19 pandemic, as many seek alternative income sources. The FTC has begun to crack down on these organizations due to misleading claims. Sadly, some wellness companies falsely assert that their products can protect against the virus, preying on the fears and aspirations of individuals.
Despite my experience, I don’t regret trying to succeed in the MLM world. It opened my eyes to the exploitation inherent in this industry. Those at the top may be living their dreams, but I would rather embrace financial struggle than ever send another “Hey girl!” message again.
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Summary: My experience with MLMs taught me about the exploitative nature of these businesses, which often target vulnerable individuals with unrealistic promises of financial success. Despite initial enthusiasm and some sales success, I realized that the structure of MLMs primarily benefits those at the top, while many participants end up losing money.