In a recent promotional effort to support COVID vaccinations (and garner some attention), Krispy Kreme announced an enticing offer: anyone who presents a valid vaccination card can enjoy a free original glazed donut. This generous offer is available “anytime, any day, every day for the rest of the year,” according to the company’s chief marketing officer, Alex Davis. Plus, everyone can snag a free donut on Mondays until May, regardless of their vaccination status.
So, free donuts! What’s the issue?
Well, the internet, as usual, has unleashed a torrent of eye-rolling commentary, particularly focusing on obesity. Social media users have taken to Twitter, questioning, “How can you give away free donuts when obesity worsens COVID outcomes?” and proclaiming, “This is outrageous!”
Seriously, people, take a breath.
First off, Krispy Kreme has a long history of similar promotions. They routinely offer free donuts for birthdays, Halloween, and even for kids with good report cards. This latest offer is simply another addition to their repertoire—not an invitation to mass chaos.
Sure, someone could theoretically visit Krispy Kreme every day for free donuts, or even hit up multiple locations, but let’s be real: few people would actually do that. Even those concerned with health know it’s not a sustainable habit, and frankly, as a self-identified donut lover, I’ve driven past a Krispy Kreme numerous times without stopping, even with free donuts on the table.
The truth is, nobody is going to get vaccinated just to indulge in free donuts. This kind of faux outrage is simply a thinly veiled form of fat-shaming.
Take a moment to consider the nutrition facts. A Krispy Kreme original glazed donut contains just thirty more calories than a packet of oatmeal and has less fat than half an avocado. In comparison, some popular coffee beverages have significantly more calories and sugar.
This outrage is less about health and more about projecting judgments on body sizes. The conversation around fatness often ignores the detrimental effects of bullying and shaming on mental health and eating habits, which can be far more harmful than the weight itself.
Ultimately, Krispy Kreme is a donut company, not a health food store. They’re not delivering donuts to anyone’s door; they’re offering a promotion that includes everyone, regardless of size. Other businesses are doing similar promotions without the same backlash—why not allow people to enjoy a small treat without judgment?
Sweet treats can bring joy, and indulging occasionally is not a crime, regardless of body type. So, if you’ve recently gotten your vaccine, go ahead and enjoy that free donut when the hot light is on. You deserve it!
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Summary
Krispy Kreme’s free donut promotion in support of COVID vaccinations has sparked unnecessary outrage regarding health and obesity. This criticism often veils deeper issues of body shaming and ignores the joy that treats can bring. Enjoying a donut occasionally is not harmful, and Krispy Kreme’s offer is simply a promotional effort, not an invitation to unhealthy habits.