JoJo Siwa is an exuberant, rainbow-hued whirlwind that captivates kids everywhere. My child has amassed an impressive collection of JoJo bows that I’d rather not count, and truthfully, I’ve spent quite a bit on them. But they’re so adorable! The vibrant colors and joyful designs are sure to brighten any ponytail and bring a smile to your face. It’s impossible to resist. Siwa adores her bows so much that they occupy an entire wall in her “merch room.” Yes, she has a whole room in her house dedicated to all things JoJo, and that’s just scratching the surface of this colorful wonderland.
In 2019, Siwa moved into a lavish mansion in the San Fernando Valley, valued at $3.425 million. It’s a dream come true for any child, filled with delightful surprises. She has shared a series of home tour videos on her YouTube channel that are simply too sweet to overlook. Just days after settling in, Siwa opened her doors to fans, offering a peek into the life of a wealthy teenage YouTuber. There’s nothing about this house that wouldn’t enchant kids or make them wish for the same.
Upon entering the enormous foyer, you’re welcomed by a grand piano and several sparkling, costume-clad mannequins adorning the first floor. In her videos, she reminisces about wearing those dazzling, sequined outfits while showcasing gold records and a life-size unicorn named Sprinkles. Sprinkles stands proudly in the entryway, surrounded by giant lollipop statues—because why not? This area also gets a festive makeover for Christmas, which is definitely worth mentioning.
As you meander through the ground floor, you’ll discover her slime room, featuring a custom candy-colored pool table, a claw machine, and what she affectionately calls her personal 7-11, complete with a slushie machine, nacho cheese dispenser, and pizza warmer. It’s a teenager’s dream hangout. Siwa enthusiastically tours the dining room, living room, and kitchen, sharing memories of her tours, TV specials, and appearances. Her wardrobe is fierce, and it’s hard to imagine how heavy those dazzling outfits must be. But if you’ve ever seen her dance on stage, you know it doesn’t seem to weigh her down.
Her kitchen might be unremarkable to some—though it features stunning countertops, a massive island, and enviable cabinets—but kids crave the vibrant teal, pink, and purple. A touching moment in the tour occurs when Siwa opens a kitchen drawer to reveal a collection of plates she’s created over the years, including one with her handprint. This glimpse into her life shows that beyond the rainbows and sparkles, she’s just a regular kid with cherished memories. Now, back to the magical realm!
The merch room is like stepping into a department store, filled with racks upon racks of every type of merchandise imaginable. Siwa jokes about wanting to put up signs with aisle numbers and descriptions, which honestly wouldn’t be a bad idea since it’s hard to fathom how she keeps everything organized. I often wonder what she does with all this stuff, as there are mantles and shelves overflowing with JoJo dolls. Wouldn’t seeing your own face everywhere be a bit much? But this is her world, and I’m just a visitor.
And oh, the bedroom! It’s a sight to behold, deserving its own feature. Siwa calls it Sweetland, and it would leave Willy Wonka in awe. Her furniture is adorned with sprinkles and gumball designs, and she claims there are over 4,000 pounds of candy in the room. How is the ceiling holding up? It’s wild! The bed is a riot of colors and countless pillows, all featuring images of sweets. Is she really consuming that much candy? How does she still have teeth? This can’t be real! A quick peek in the closet is underwhelming, but the psychedelic walls make up for it!
Speaking of festivities, Siwa goes all out for Christmas. The foyer boasts five magical rainbow trees, all decorated by her mom. There’s also a gigantic silver and gold tree that, while not fitting the overall theme, is still charming. Each room has its own festive flair, with the slime room transformed into a Grinch-inspired wonderland, complete with a peppermint-themed kitchenette. In the kitchen, she opts for a contemporary silver and gold aesthetic. It’s extravagant, but it perfectly aligns with her style.
Siwa is vibrant, exuberant, and unapologetically herself, which makes her an inspiration to many. Recently, she came out as queer, empowering a new generation to embrace their true selves. During an Instagram Live in January 2021, she expressed, “It’s awesome and the world is there for you. There are so many people that are there for you. I know everyone’s situation is different, and it might be harder for some people and easier for others to come out or be themselves, but I think coming out has this stigma around it — that it’s a really scary thing, but it’s not anymore. There are so many accepting and loving people out there that it’s OK.” Yes, girl, yes!
The glitter, the rainbows, the sweets—it’s all over the top, and perhaps a bit too bright, but I can’t deny that I wish to relive my teenage years as a YouTuber like her. I’m completely invested in her channel and eager to see how her home evolves. Siwa is a radiant star, and I hope her light never dims. Her enthusiasm and passion for life make the world a sweeter place.
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In summary, JoJo Siwa’s home is a dazzling, whimsical paradise that reflects her vibrant personality and zest for life. From her colorful bows and creative spaces to her inspiring message of self-acceptance, Siwa continues to enchant audiences of all ages.