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When Tara Anderson searched for “women’s tackle football,” she never anticipated that this simple query would lead her to reshape the landscape of professional sports for women. This pivotal moment marked her journey toward becoming the first Black female owner of a nationally recognized sports league—the Women’s National Football Conference (WNFC). This league is home to over 20 teams and boasts a membership of 1,000 women and coaches across 17 states.
Having recently graduated and relocated to Texas, Tara was eager to reconnect with the sport she cherished during her childhood, a passion that had been overshadowed by advisors who nudged her toward basketball. “I just thought it would be cool to get back into football,” she recalls.
Since embarking on this journey, Tara has achieved remarkable accolades, including being a Hall of Fame Running Back, a two-time National Champion, a USA Football Team captain, and a two-time Gold Medalist. Despite these achievements, her name remains relatively unfamiliar in the sports community, largely due to the lack of visibility for women’s tackle football.
Tara founded the WNFC to provide a legitimate platform for women’s tackle football. “I started the WNFC to establish a business that truly legitimizes women’s tackle football,” she explained in an interview. While women have played tackle football for over a century, no corporate entity had previously emerged to elevate it to a global stage.
“There have been charities and other organizations, but never a corporation,” Tara states, highlighting the persistent gender disparities in sports and the insufficient investment in women’s athletics. She faces the challenge of being perceived as less knowledgeable than her male counterparts, or that she doesn’t take the game as seriously. “As women in sports, we have to perform at a higher level for a longer time just to gain acceptance,” she emphasizes.
While hundreds of millions of dollars have been funneled into men’s football leagues, often resulting in failures, the same level of investment in women’s sports is often dismissed as unfeasible. “Investing in women’s sports should be as reasonable as investing in men’s sports,” Tara asserts. The absence of substantial investment in women’s football means that there is no data to support the claim that it wouldn’t thrive if given the chance.
Tara’s journey has not been without its hurdles. Growing up, she faced opposition as a girl playing tackle football, with some believing she was encroaching on the boys’ territory. By high school, the lack of opportunities forced her to step away from the sport. This personal history inspired her to launch a nonprofit organization called “Empower Her,” designed to support women and girls in sports and demonstrate the potential paths available to them.
The challenges posed by the COVID-19 pandemic delayed the WNFC’s 2020 season, but optimism for 2021 is high. Extensive planning in collaboration with medical experts and local authorities is paving the way for games to resume in May. Recently, the WNFC secured a global distribution deal with VYRE Network, allowing fans to access content around the clock on major streaming platforms like Apple TV and Roku.
In a statement about the partnership, Tara said, “Through our collaboration with VYRE Network, we are addressing a significant need for women’s tackle football fans. They will now have a dedicated space to enjoy our content any time.” She further highlighted the importance of collaboration among Black business owners to create impactful change.
Tara’s accomplishments on and off the field are truly commendable. Her commitment to uplifting women and girls remains a driving force behind her work. “We exist to impact and empower women and girls through sport,” she affirms.
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Summary:
Tara Anderson’s journey from a simple Google search to becoming the first Black female owner of a professional women’s football league exemplifies determination and resilience. Through the establishment of the Women’s National Football Conference, she aims to legitimize and promote women’s tackle football while advocating for greater investment in women’s sports. Her nonprofit, “Empower Her,” further supports girls in athletics, ensuring that future generations see a place for themselves in sports.