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In my view, women who transitioned to being stay-at-home moms (SAHMs) over the last decade or so have faced unique challenges. While social media made it easier for us to connect, it also coincided with the rise of something else that has led many of us down a harmful path: multi-level marketing, or MLMs. These schemes have not only drained our finances but have also strained our friendships, leaving us feeling frustrated and unfulfilled instead of empowered, as we were promised.
The MLM landscape is vast, encompassing everything from leggings and spices to skincare products and detox teas. There’s an MLM for virtually every product imaginable, and while many of us have become aware of the pitfalls, I can personally attest to falling victim to one back in 2013. At that time, I was overwhelmed with the demands of motherhood and yearning for an escape.
I recall a friend inviting me to a so-called “healthy living” presentation. As a tired mom breastfeeding my third child within five years, I was intrigued by the promise of healthy recipes and parenting tips, but what I found was a pitch for overpriced fruit-infused supplements instead.
Many of these gatherings masquerade as casual meet-ups. A text inviting me for “wine and snacks” would often turn into a sales pitch. I felt obligated to buy something, even if it was something I didn’t need or couldn’t afford, like a $70 pair of leggings. These events would often leave me feeling frustrated and angry, especially when I was pressured to join the team and sell products myself.
MLMs have existed for years, and while some people do find success, the vast majority do not. With the advent of social media, the traditional methods of marketing have been replaced by relentless recruitment efforts that often come disguised as friendly invitations. It’s now common for someone to invite you for coffee, only to pivot to a sales pitch about the newest face cream halfway through.
The reality is that most MLMs are not profitable. A staggering 99% of participants end up losing money, according to a study by the Federal Trade Commission (FTC). In pursuing these schemes, many women not only find themselves financially strained but also risk alienating their authentic friendships.
A recent post on Reddit captured the heartbreak many have experienced when an MLM comes between friends. A woman shared how a long-standing friendship soured after she declined to purchase products from a friend who was deeply immersed in an MLM. The rejection led to hurt feelings and an eventual end to the friendship.
So why do so many women still engage with MLMs, even when they know the risks? One major reason is the desire for flexible work arrangements that fit around family responsibilities. Many women are looking for ways to regain financial independence while managing home life. The allure of being one’s own boss, a concept often marketed by MLMs, can be particularly appealing.
MLMs promise quick success, a supportive community of women, and the chance to build a career—benefits that traditional jobs often take years to develop. But the reality is that many women end up feeling more isolated and broke, leading to a lack of trust in new friendships.
In summary, MLMs can be toxic and damaging to both your finances and friendships. It’s not worth the risk to your relationships and well-being. If you’re navigating the world of being a SAHM, it’s crucial to seek out authentic connections rather than falling for schemes that promise too much.
For more information, check out this excellent resource on pregnancy and consider reading about boosting fertility supplements for a more holistic approach to family planning.
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