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If you’re a fan of Goldfish crackers and crave a bit of spice, you’re in for a treat! Goldfish, a brand owned by Campbell’s, is collaborating with Frank’s RedHot to launch a new hot sauce-flavored cracker that will hit store shelves this month.
Goldfish crackers are a beloved snack in America, with an estimated 150 billion consumed annually—though I suspect a good portion ends up trapped under car seats. With a variety of flavors already delighting fans, including cheddar, pretzel, and pizza, it makes perfect sense for Goldfish to spice things up. Who better to partner with than the iconic Frank’s RedHot?
This limited-edition cracker was created in response to consumer demand, with 35,000 fans on social media requesting a hot version of the classic snack. The flavor promises a tangy kick, featuring “notes of vinegar for acidity and a premium blend of aged cayenne peppers for the perfect combination of flavor and heat.”
Jenna Oaks, Chief Marketing Officer of Campbell Snacks, noted that adults are significant fans of the brand and the demand for a spicy flavor has been overwhelming. “Hot is the number one most requested Goldfish flavor on social media, so this collaboration with Frank’s is sure to excite fans,” she explained.
According to a Harris Poll, hot snacks are particularly popular among younger consumers, explaining why my kids are always asking for Flamin’ Hot Cheetos. Approximately 52% of U.S. adults purchase spicy snacks, with that number soaring to 73% among Gen Z and Millennials.
Food mash-ups are trending, and this partnership fits right in. Brands like Heinz have introduced unique condiment combinations, so it’s only natural that snacks would follow suit. “At Frank’s, we’re always seeking innovative ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor injects a spicy twist into a nostalgic favorite,” Jill Roberts, Chief Marketing Officer for McCormick, shared. “We hope consumers relish this fun collaboration that will tantalize their taste buds.”
I’ll definitely be on the lookout for these spicy little fish during my next grocery trip. For more information on related topics, check out our other blog posts, including this one about terms and conditions.
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In summary, the collaboration between Goldfish and Frank’s RedHot is a deliciously spicy addition to the Goldfish lineup, responding to fan requests and tapping into the growing trend for hot snacks. Keep an eye out for these flavorful crackers on your next shopping trip!