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“Cheugy” Things We’re Still Embracing, Even If It Makes Us Seem Outdated
by Emma Trenton
Updated: May 6, 2021
Originally Published: May 5, 2021
The age of “basic” is officially over, making way for the Gen Z term “cheugy,” pronounced “choo-gee.” A coworker mentioned it recently, and I initially responded with a dismissive “Just another TikTok trend,” only to later realize that my reaction was, well, totally cheugy. Who even says “TikTok”? Apparently, cheugies do.
The term “cheugy” was coined in 2013 by a high school student who’s now in their twenties. It gained popularity when Hallie Cain shared a TikTok defining it on March 30, saying, “Hey TikTok, I have a new word for you that my friends and I use.” This sparked a cultural moment that got everyone talking.
So, what exactly is cheugy? Many outlets (including us) have tried to analyze this phenomenon, but it seems to be more complex than just “basic”—and perhaps a bit gentler. While “basic” often has a misogynistic connotation, cheugy applies to everyone. It refers to things that are outdated or no longer trendy. Sade Akenzua, a content manager, described it well: “Cheugy refers to things that are out of style. I think it’s pretty funny. Everybody has a cheugy side!”
After diving into cheugy research while munching on Flaming Hot Cheetos (definitely cheugy energy), I pondered my own cheuginess. I remembered sharing a picture of my dog in a “Mama’s Lil’ Pumpkin” bandana—very cheugy, right? I also posted a selfie in front of my Christmas tree with a messy bun and a cable-knit sweater. Talk about cheug city.
Defining Cheugy
To help you navigate your own cheugy status, here’s how I define it based on hours of deep analysis and discussions with friends and colleagues:
- Posting idyllic yoga poses in Sedona on Instagram = Cheugy
- Defining your personality by your love for cheese, coffee, or books = Cheugy
- Bath & Body Works candles = Cheugy
- Getting more excited about a Target trip than a romantic evening = Cheugy
- Using “AF” instead of “as f***” = Cheugy
- Enjoying books like “Big Magic” = Cheugy
- Living in San Diego = Cheugy
- Rocking a colorful French manicure = Cheugy
And the list goes on, right down to believing that Carrie should have ended up with Aidan or Big from “Sex and the City.” It’s all cheugy, but that’s okay! Embracing your cheugy side is part of the fun.
Top Cheugy Products I’d Actually Buy:
- Wonder Woman Mug – A nod to female empowerment and nostalgia.
- Cheesecake Factory Gift Card – If cheugy were a restaurant, this would be it.
- Kate Spade Tote Bag – A classic that screams cheugy, but I love it.
- Comfy Wearable Blanket – Perfect for those cozy nights in.
- Bath Bomb Gift Set – Because self-care is always in style.
All of these products may be labeled cheugy, but they bring joy, and that’s what matters. Plus, if you’re interested in further exploring topics around pregnancy and home insemination, check out this post.
For more information on home insemination methods, visit Make a Mom, a trusted authority on this subject. Additionally, the CDC offers excellent resources for pregnancy advice.
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In summary, being cheugy is about embracing those trends that may seem outdated but bring us joy. Whether you’re sharing selfies in comfy sweaters or enjoying classic products, we’re all a little cheugy deep down, and there’s nothing wrong with that.