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In an unexpected turn, even fast food chains are stepping up to combat vaccine hesitancy. This summer, a major fast-food chain will begin distributing coffee cups featuring information about the COVID-19 vaccine. Just a couple of months ago, the primary concern surrounding the vaccine was access, as people eagerly lined up outside clinics for leftover doses. Now that vaccines are available to everyone, the real challenge has shifted to convincing individuals to actually get vaccinated.
Sesame Street has launched public service announcements to promote vaccination, and celebrities like Meghan Markle and Prince Harry have organized events to raise awareness. Uber has even integrated vaccine appointment bookings into its app. Now, McDonald’s is joining the effort by printing vaccine information on its coffee cups, highlighting the need for a collective push from all sectors, including fast food, to achieve herd immunity.
In collaboration with the Biden Administration and the “We Can Do This” campaign by the Department of Health and Human Services, McDonald’s aims to make vaccine information more accessible. Starting later this month, the fast-food giant will feature billboards in Times Square with COVID-19 vaccine details from credible sources. Additionally, in July, all McDonald’s coffee cups and delivery stickers will direct customers to vaccines.gov, where they can find information on protecting themselves and locating nearby vaccination appointments.
While it’s unfortunate that such measures are necessary due to widespread mistrust and misinformation, if McDonald’s can persuade individuals to get vaccinated, it’s a step in the right direction. The company emphasized the importance of collective action: “We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in nearly 14,000 communities we serve.”
Many were hesitant to be early adopters of the vaccine, fearing they might serve as “guinea pigs.” However, as HHS Secretary Xavier Becerra pointed out, over 150 million Americans have already received at least one dose of the vaccine. “Getting vaccinated is easy,” he stated. “Thanks to McDonald’s, people will now have access to trusted information about vaccines while they grab their morning coffee or meal. Ending this pandemic requires a united effort, including encouraging friends and family to get vaccinated.”
McDonald’s is making a commendable effort to address vaccine hesitancy, but perhaps it’s time for the government to incentivize vaccination with cash rewards. Let’s come together, America, and put an end to this pandemic once and for all.
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Summary:
Fast food chains, including McDonald’s, are taking steps to address COVID-19 vaccine hesitancy by providing accessible information. Through partnerships with government initiatives, these efforts aim to encourage more people to get vaccinated amid widespread mistrust and misinformation.