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As Pride Month approaches, Yelp has launched a new feature aimed at helping users easily discover LGBTQ-owned businesses in their communities. The pandemic has prompted many to turn to Yelp for finding and supporting local establishments, and this new addition enhances that experience.
With the introduction of a self-identification option for business owners, consumers can now quickly locate LGBTQ-owned establishments, whether they’re looking for beauty services like hair and nail salons or dining and nightlife options. The “Open to All” search filter allows users to find businesses that promote inclusivity, a feature Yelp introduced in collaboration with a non-profit organization back in 2019. This initiative aims to create welcoming spaces for everyone, irrespective of their background.
Starting June 1, LGBTQ-owned businesses and those designated as “Open to All” will be marked with a rainbow pin on the Yelp map, signaling their commitment to inclusivity and safety. Additionally, Yelp has pledged to actively monitor for hate speech directed at the LGBTQ+ community, ensuring that harmful content is swiftly removed.
“Adding this attribute to our business page is a great way for us to connect with customers who are looking for a supportive environment,” remarked Jamie Patel, owner of a café in San Francisco. The demand for LGBTQ-friendly businesses is evident, with a reported 150 percent increase in related searches on Yelp during April 2021 compared to the previous year.
This initiative not only supports LGBTQ business owners but also encourages consumers to contribute to their success, especially crucial in light of rising hate crimes across the country. Over 581,000 businesses have identified themselves as “Open to All,” fostering a safer and more inclusive environment for everyone.
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Search queries you might find helpful:
- how to find LGBTQ-friendly businesses
- supporting local LGBTQ-owned businesses
- inclusive businesses near me
- LGBTQ community resources
- Pride Month events and support
In summary, Yelp’s new feature empowers users to easily support LGBTQ-owned businesses, creating more inclusive shopping experiences and encouraging community support during Pride Month and beyond.