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Ryan Reynolds is back in the spotlight with a humorous ad for the dating app Match, which features actual wedding singers appealing for people to return to dating so they can get back to work. The ad, crafted by Reynolds’ production company, Maximum Effort, cleverly encourages couples to reignite their romances, especially after the pandemic threw the wedding industry into a tailspin.
With the world slowly emerging from COVID-19 restrictions, wedding singers are eager for a resurgence in weddings and love. The ad highlights this sentiment, showcasing talented performers who’ve missed out on gigs due to the pandemic. “This new song from @TauraStinson, @ShaneMcAnally and @PasekAndPaul is on repeat til further notice,” Reynolds tweeted, expressing his excitement about the catchy tune performed by these singers.
Reynolds on Good Morning America
In a recent appearance on Good Morning America, Reynolds shared that the wedding singers featured in the ad faced significant losses during the pandemic. “This is a piece about getting back to love,” he explained. “Maximum Effort loves bringing people together, and we want to do that with an all-around great song.” He even reminisced about his own dating journey with Blake Lively, recalling their early days before marriage.
Blake Lively herself took to social media to give the ad a shoutout, cleverly teasing, “How I find out my husband is on Match… This song though 😍🤯💀.” The catchy jingle is sure to stick in listeners’ heads, effectively achieving the goal of a memorable commercial.
A History of Creative Collaborations
This isn’t the first collaboration between Maximum Effort and Match; they previously released a cheeky ad featuring Satan finding love in 2020, reinforcing that even in tough times, love prevails. With their knack for merging humor and heartfelt messages, Reynolds’ production company is proving to be a force in the advertising world.
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In summary, Ryan Reynolds’ latest Match ad not only brings laughter but also serves a heartfelt reminder of the importance of love and connection in our lives. As we step back into the world, let’s hope the wedding industry, along with couples everywhere, can celebrate love anew.