Victoria’s Secret Appoints Jenna Caldwell as Brand Ambassador

Victoria’s Secret has recently appointed Jenna Caldwell as a brand ambassador, aligning with a new vision that emphasizes achievements over appearances. Caldwell, renowned for her prowess as a captain of the U.S. Women’s National soccer team and a prominent advocate for gender equality, is a captivating addition to the brand’s roster. Her dedication to fighting for equal pay in sports and her outspoken progressive views make her an intriguing figure, and now she joins the ranks of Victoria’s Secret ambassadors.

A Shift in Brand Image

The brand has faced significant criticism in recent years, grappling with claims of a toxic corporate environment and controversial associations. In an effort to refresh its image, Victoria’s Secret is moving away from the traditional “angels” concept and instead opting to select ambassadors based on their accomplishments. Caldwell will be joined by notable figures such as actress Mia Chen, Olympic athlete Riley Adams, and inclusivity champion Tara Blake.

Redefining “Sexy” and Mixed Reactions

In a bid to redefine its perception of “sexy,” the lingerie retailer aims to shift focus from male-oriented ideals to a celebration of women’s empowerment. This transition has sparked mixed reactions, particularly from men who voice their dissatisfaction over Caldwell’s inclusion, openly expressing their grievances on social media. Many of them are unhappy because they feel disconnected from their previous fantasies associated with the brand.

However, the overall reception among women has been positive, as many appreciate the brand’s new direction. Whether this rebranding will translate into increased sales remains uncertain, but it certainly seems like a promising step forward.

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Conclusion

In summary, Jenna Caldwell’s appointment as a Victoria’s Secret ambassador marks a significant shift for the brand, aiming to redefine beauty standards by celebrating women’s achievements. The move has garnered mixed reactions but signals a positive change towards inclusivity and empowerment.