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In the United States, 62 children enter a Children’s Miracle Network (CMN) hospital every minute, facing a range of health challenges from common conditions like asthma to more severe issues such as cancer or birth defects. A new collaboration is set to positively impact millions of children annually. If you find yourself yearning for a sweet treat during that afternoon lull, you can now satisfy your craving while contributing to a noble cause. Ferrero brands, including CRUNCH, Butterfinger, and Baby Ruth, have launched the initiative “Raising the ‘Bar’ to Help Kids,” aimed at enhancing children’s health in partnership with CMN.
Mark Thompson, the senior vice president of marketing at Ferrero Mainstream Chocolate & Nutella, expressed enthusiasm about collaborating with a fantastic non-profit organization and inviting customers to join their mission to support the futures of children benefiting from CMN hospitals. “Like CMN Hospitals, CRUNCH, Butterfinger, and Baby Ruth strive to create moments that unite people every day,” he stated.
This partnership has empowered CMN Hospital Champions—child ambassadors who raise awareness for the needs of children’s hospitals in the USA—to design unique limited-edition labels for these iconic brands. The champions were encouraged to illustrate cherished moments in their lives.
“This is the first time we have reimagined packaging for CRUNCH, Butterfinger, and Baby Ruth as part of our Raising the ‘Bar’ to Help Kids campaign,” said Lisa Carter, marketing director for CRUNCH. “This program centers around the children. They played a vital role in developing this delightful opportunity. The young designers utilized this platform to bring attention to kids with special needs.” According to the campaign website, Ciarlo, the designer of the CRUNCH label, commented, “I don’t often see characters like me, so I thought it would be awesome to be a T-Rex with crutches! I love everything about CMN Hospitals, and it feels great to help other kids.”
Logan, who designed the Baby Ruth label, shared his gratitude for the assistance he received from CMN hospitals in becoming the best version of himself. He takes pride in seeing his artwork on a candy bar. Similarly, Audrey, the Butterfinger label designer and a scoliosis patient, stated, “I know how much Children’s Hospitals mean to me and other kids like me. Helping kids and their hospitals in such a fun way is really amazing.”
From now until August 12, 2021, CRUNCH, Baby Ruth, and Butterfinger will donate a portion of the retail price from participating chocolate bars. With high hopes for the initiative, Ferrero aims to contribute up to $350,000 to CMN hospitals nationwide.
“We’re thrilled to partner with Children’s Miracle Network Hospitals because, like CRUNCH, Butterfinger, and Baby Ruth, they focus on creating moments that bring people together. We’re dedicated to fostering these moments and supporting a cause that enhances children’s futures, and we hope our customers will join us on this journey,” Carter told us.
An additional sweet aspect of the partnership is Butterfinger’s collaboration with Extra Life, a program connected with CMN hospitals and deeply ingrained in the gaming community, supporting over 170 hospitals in North America. Butterfinger and Extra Life are organizing a Final Fantasy XIV fundraising stream for gamers.
Ferrero has been producing beloved products for over 70 years, originating in Italy and expanding to the United States in 1969. Over the years, it has continuously updated its offerings, including the addition of CRUNCH, Baby Ruth, and Butterfinger to its portfolio. With a workforce of 3,000 across North America, Ferrero is dedicated to giving back.
Funds raised through CMN benefit 10 million children each year across the U.S. and Canada. Donations to CMN enable local hospitals to provide healthcare, research, medical equipment, and support for families who might otherwise lack access to these services. CMN is committed to addressing children’s healthcare needs and enhancing the communities they serve.
As Teri Nestel, CMN Hospitals president and CEO, stated, “There’s nothing sweeter than aiding a child or family in need, and right now, they require it more than ever. Our partnership with Ferrero and the Raising the Bar to Help Kids campaign exemplifies that together, we advocate for future generations and create moments of joy.”
So, treat yourself to a scrumptious candy bar, indulging without guilt—it’s all for the kids!
Summary
Ferrero brands, including CRUNCH, Butterfinger, and Baby Ruth, have launched the “Raising the ‘Bar’ to Help Kids” campaign in partnership with the Children’s Miracle Network to support children’s health. This initiative not only involves limited-edition packaging designed by child ambassadors but also pledges to donate a portion of sales to CMN hospitals. The campaign aims to raise up to $350,000 to help children in need across the United States and Canada.