I Tried a Customized Hair Coloring Kit That Promises Salon-Quality Results — Here’s My Experience

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Before the pandemic, I regularly touched up my grays at home, making it a two-month ritual. I’d pop into Target or the drugstore to grab a box of dark brown hair dye, often choosing whatever was on sale. The process was straightforward: mix the dye, apply it to my stubborn silver strands, and then indulge in reruns of my favorite shows while waiting for the color to set. Sometimes, I thought I’d hit the jackpot with the perfect match to my natural color, yet other times I’d notice my roots were a tad lighter or even had a hint of red (the science of hair dye remains a mystery to me). While the color differences were only noticeable to me and my stylist, I stuck with box dye for its affordability and convenience. For anything more intricate, like highlights, I’d visit the salon. But for covering grays? It was sufficient.

Then I stumbled upon Color & Co, a personalized home hair coloring kit that claims to provide salon-quality results. The process begins with a virtual consultation with a stylist who evaluates your hair by discussing your color history, texture, length, and volume. They also ask about your desired outcome—whether it’s just touching up roots, going a shade lighter or darker, or trying something bold like bright purple or platinum blonde. After gathering this information, you receive a tailored kit that includes all the necessary products and easy-to-follow instructions (along with gloves and a protective goop to keep your skin stain-free).

After my complimentary consultation with my stylist, Alex, I received a kit for “Dark Natural Cool Brown,” which contained a custom dye for my roots and another for the rest of my hair. The formula for my grays was darker and permanent to ensure better coverage, while the dye for the rest of my hair was semi-permanent and slightly lighter. A few days later, my Color & Co package arrived, eliminating the need for a trip to the store.

Here’s a snapshot of my hair before the application, along with a close-up of my grays. While I don’t have a lot of gray hair, the ones I do have are quite persistent and don’t easily accept color. I was eager to see how Color & Co would compare to other boxed dyes, which can be hit or miss.

Applying the dye was straightforward and only a bit more involved than standard box dye. I started with the darker formula on my roots, letting it sit for about 20 minutes before applying the semi-permanent dye to the rest of my hair. With long hair, I appreciated that Alex had accounted for this when preparing my kit, ensuring I had enough product. After a total of 45 minutes, I washed out the dye.

The results were impressive. My hair appeared shinier and healthier, with my grays fully covered. I wasn’t looking for a drastic change, so my hair maintained its original color but with added gloss. Next time, I might leave the dye on for an extra 10 minutes since my stubborn grays were slightly lighter than the rest of my hair. Overall, the Color & Co kit delivered salon-quality results, and for about $10 more than a standard drugstore dye, it felt worth the investment. Best of all? No accidental skin staining or torn gloves. It felt like I had just stepped out of a salon without leaving my home.

If you’re considering regular coloring, subscribing to Color & Co is a smart choice at $21.90 per box, or $29.90 without a subscription. This is a liberating option for those who want to upgrade their hair dye experience without the salon price tag.

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In summary, I tried a personalized hair coloring kit from Color & Co that offered a salon-like experience at home. The process was convenient and the results left my hair looking shiny and healthy. Subscribing to their service could be a great option for regular hair coloring without the hassle of store trips.