Toys ‘R’ Us Is Making a Comeback — Here’s What We Know About Its Return

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Let me take you back for a moment: I grew up in the ’80s with three siblings, and I can count on one hand the times my parents treated us to toys outside of birthdays or Christmas. We relied on hand-me-downs, gifts from neighbors, and shared everything, given that there were six of us living on a single military salary.

I wouldn’t exchange my childhood memories—like using my tricycle as an ice cream maker (it’s a long story) or pretending a rock was a stovetop—for anything. Yet, nothing could compare to the excitement of spotting the bright Toys ‘R’ Us lights as a kid. My parents kept these trips a secret to avoid the noise and impatience, and we only made it there a handful of times. But those visits were pure magic.

One night stands out in my memory—we drove past Toys ‘R’ Us shortly before Christmas, and it looked enchanting. Though we didn’t go inside, my parents assured us Santa would stop there before delivering gifts to our home. He did, and I ended up with my cherished Peaches-N-Cream Barbie that year, making it the best Christmas ever.

Fast forward to adulthood: I managed a store in the mall and had to prepare for Black Friday at 6 AM. Back in the late ’90s, the line outside Toys ‘R’ Us was legendary, stretching through the parking lot in search of the elusive Tickle Me Elmo. The anticipation I felt as a child flooded back to me, hoping my dream toy awaited.

For those feeling nostalgic, there’s great news: Toys ‘R’ Us is set to relaunch in select locations just in time for the holiday season—and we couldn’t be more thrilled. Reports indicate that toy sales surged last year, presenting an ideal moment for the store’s comeback after its bankruptcy in 2017. WHP Global recently acquired a controlling interest in the parent company of Toys ‘R’ Us, and CEO Yehuda Shmidman announced plans to introduce various store formats across the U.S., including pop-ups, mini stores, flagship locations, and even spots in airports.

Where to Find Toys ‘R’ Us Merchandise

So, where can you revisit the magic of Toys ‘R’ Us? Over 400 Macy’s locations will feature Toys ‘R’ Us merchandise next year, with products already available online. You can also find some merchandise at select Target locations featuring Disney Stores.

Ryan Foster, CEO of a prominent toy brand, expressed enthusiasm for the return of Toys ‘R’ Us, stating that both Toys ‘R’ Us and Macy’s are iconic retail names. He appreciates the collaboration aimed at meeting consumer needs during these dynamic times.

This news is exciting for kids and adults alike; we all crave a bit of joy and nostalgia. After all, none of us truly want to grow up—we just want to remain Toys ‘R’ Us kids forever.

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In summary, the relaunch of Toys ‘R’ Us is an exciting development for those who cherish childhood memories and the joy of toy shopping. With new formats and partnerships, the beloved brand is set to bring cheer back to the shopping experience just in time for the holidays.