Facebook Pauses Development of Instagram Kids App Amid Criticism

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Facebook is putting its plans for the Instagram Kids app on hold following significant criticism. The social media giant has been actively developing products aimed at younger audiences, including the Portal video messaging device and Messenger Kids, a simplified messaging app designed for parental oversight. However, the intention to launch an Instagram version for users under 13 has faced backlash.

In a recent blog post, Instagram’s head, Adam Mosseri, stated that while the app’s development is paused, the concept of an Instagram tailored for tweens (ages 10 to 12) is still being considered. He attributed the negative reactions to misunderstandings fueled by media reports. “By us pausing, the current situation remains unchanged. Kids under 13 are getting phones, misrepresenting their ages, and accessing apps meant for older audiences. Other platforms like YouTube and TikTok have created youth-friendly versions, and we were following suit,” he explained. Mosseri believes parents would prefer an age-appropriate version of Instagram that allows for supervision rather than leaving children to navigate unrestricted apps. However, he acknowledged the need to address parental concerns effectively.

Mosseri clarified that the app was intended to provide a safe space for tweens to engage in photo sharing online, rather than targeting very young children. This announcement follows critical reports from the Wall Street Journal, which revealed internal research indicating that Instagram may worsen body image issues among young users, particularly girls. Advocacy groups have criticized the initiative, arguing that it serves as a marketing strategy to capture a younger audience, potentially exposing them to harmful social media influences.

“The project was revealed before we fully understood its implications. Concerns intensified following recent reports. It’s evident we need more time to refine our approach,” Mosseri added. He noted that parental controls would be a key feature, and plans are in place to enhance parental supervision options for teen accounts on Instagram in the upcoming months.

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In summary, Facebook’s decision to halt the development of the Instagram Kids app stems from backlash and concerns regarding children’s safety online. While the concept remains under consideration, the company acknowledges the need for further evaluation and engagement with parental feedback.