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This isn’t the year to put off your holiday shopping. It all began with shortages of toilet paper, hand sanitizer, and disinfectants. Then came the scarcity of new cars, chicken wings, and diapers—items that vanished from store shelves or saw their prices soar due to pandemic-related supply chain disruptions. Now, your Christmas gifts may be the next victims of this ongoing crisis.
Retailers are urging shoppers to start purchasing now (or ideally, yesterday) to ensure they can find everything on their wish lists this year. The causes of the supply chain mess are numerous and complex, making it challenging to resolve. There are shortages of raw materials, factories that shut down during the peak of COVID are still catching up, and there aren’t enough workers to load and unload cargo ships or drive trucks to deliver goods across the nation. Smaller retailers are struggling to compete with larger chains for inventory. Even book publishers are concerned about the availability of paper for printing this year.
It can be overwhelming, but the bottom line is clear: to maximize your chances of securing what you need, it’s best to get ahead of the rush. I’ll admit that I was skeptical when I first encountered news articles suggesting an early start to holiday shopping. I thought it was just a tactic to encourage me to spend more, similar to those who urge buying Halloween costumes in July and Easter candy in January—surely there was some ulterior motive, right?
However, I soon started to notice the issues firsthand—favorite products being discontinued, delayed deliveries, and rising prices. All of this is likely to escalate as shoppers flock to stores simultaneously with the holidays just around the corner. The concerning news is that this supply chain crisis could extend for years, as noted by Transportation Secretary Alex Thompson. At this rate, we might soon hear recommendations to begin Christmas shopping for 2022 right after the holiday season ends.
On a positive note, retailers like Amazon and Target recognize that more people are shopping early, prompting them to initiate holiday deals sooner as well. This means that instead of frantically shopping while still digesting your Thanksgiving dinner, you could enjoy some well-deserved relaxation knowing you’ve already checked everything off your list.
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In summary, this holiday season may present significant challenges due to ongoing supply chain disruptions. Shoppers are highly encouraged to start their purchases early to avoid missing out on desired gifts. While the situation appears daunting, retailers are adapting by offering early promotions, allowing you to enjoy the festivities without the last-minute shopping scramble.