How One Mom is Juggling Motherhood and a Career in Cannabis

Since the birth of my first child, discussions about motherhood have transformed. We’re more candid with ourselves and each other about the challenges of postpartum life, fertility struggles, and the overwhelming burnout many of us feel, especially during the pandemic. While these conversations are crucial, numerous aspects of motherhood remain stigmatized. One such topic is cannabis.

Despite it being 2021, the stigma surrounding cannabis persists. The perceptions of cannabis today are far removed from the outdated portrayals in films like Half Baked or Dazed and Confused.

Enter Mia Richards, one half of the Brooklyn-based team behind Bloom & Co., a contemporary cannabis lifestyle brand that emphasizes style. Alongside her co-founder, Emily Grant, Mia is on a mission to shift the narrative surrounding mothers who use cannabis or work within the cannabis sector.

“Bloom was born out of a shared vision between Emily and me back in 2018,” Mia shared in a recent phone interview. “Both of us had enjoyed cannabis since our teens, but our relationship with it evolved as we matured. We were frustrated that the industry lacked products that resonated with our aesthetic.”

Reframing the Narrative Through Design

The initial step to dismantling the stigma was to elevate cannabis consumption from the shadows into the light, making it a part of everyday life. Mia realized the products associated with cannabis hadn’t kept pace with the evolving perceptions of its use. “There should be no shame in consuming cannabis; our products should reflect that,” she emphasized.

The duo leveraged their backgrounds in design and branding to create cannabis essentials and accessories that are both functional and stylish. They envisioned items that could be showcased on a bar cart or a mantle—beautiful products that needn’t be hidden away, much like an elegant cocktail shaker.

“We want people to feel proud of having our products in their homes. They shouldn’t be viewed as shameful,” Mia stated.

Bloom & Co. offers an array of chic accessories, like designer grinders, decorative pipes, and gourmet CBD chocolates, all featured in major publications like InStyle and Rolling Stone.

Cannabis and Motherhood

Today, cannabis consumption transcends the idea of merely “getting high.” People use it for various reasons—whether it’s to unwind after a long day, aid sleep, or rekindle intimacy, and these reasons often resonate more deeply with mothers. (The pandemic has heightened these needs even further.)

However, mothers who turn to cannabis may face judgment, which can vary significantly depending on their location. The Internet has become an invaluable resource for those seeking community and support. “As mothers, we face societal scrutiny regardless of our choices,” Mia noted. Still, the Internet allows us to connect and share experiences discreetly, minimizing judgment.

A Purpose-Driven Cannabis Company

Bloom & Co. is not only focused on reducing stigma for moms who enjoy cannabis but also on giving back. The company contributes 5% of their monthly sales to the Tender Foundation, an organization in Atlanta that supports mothers, particularly Women of Color, who have been disproportionately impacted by cannabis criminalization.

Finding Harmony Between Motherhood and a Cannabis Career

Initially, Mia hesitated to discuss her career in cannabis for fear of judgment. However, as conversations have progressed, so has her confidence. Like many new mothers striving to build their brands, she encounters challenges.

One of the most valuable lessons she’s learned is the importance of setting boundaries between work and family life. As the primary caregiver to her ten-month-old son, she’s developed strategies to integrate work into her family life effectively.

Mia finds inspiration in other entrepreneurial mothers. “There are countless women out there successfully balancing business and family,” she said. “Social media is filled with motivational stories that encourage me to see the possibilities.”

As discussions around motherhood continue to evolve, there’s room for more dialogue—especially about cannabis and its normalization. “We’re entering a fascinating era where individuals can tailor their experiences, whether it’s for sleep, anxiety relief, or intimacy enhancement,” Mia remarked.

Companies like Bloom & Co. are at the forefront, helping shift perceptions and dismantle the stigmas that render cannabis consumption among mothers taboo. In reality, it’s a personal choice that doesn’t warrant shame.

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In conclusion, the conversation around cannabis and motherhood is gradually changing, paving the way for more acceptance and understanding. As more women like Mia share their experiences, we can work together to break down the outdated stigmas surrounding this topic.