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Plan to adjust your Thanksgiving shopping schedule because Target has announced it will remain closed on the holiday — and this decision is here to stay. While it’s usually disappointing to hear about a store closing, in this instance, it’s a positive change for several reasons. In a statement made on Monday, Target CEO Alex Martin explained that what began as a temporary measure during the pandemic has now become their new norm. “This approach allows us to meet our customers’ holiday needs both during and beyond regular store hours,” he noted in a message to staff.
This is a refreshing change, even if it means we won’t be able to stroll past those iconic red balls right after our Thanksgiving dinner and dive headfirst into holiday shopping. It’s a pandemic change that seems wise to keep around. Last year, Target closed its doors for Thanksgiving due to COVID-19, and it turned out that the closure didn’t hinder holiday shopping. In fact, employees appreciated having the day off instead of dealing with frenzied shoppers hunting for deals after a day of feasting.
Target has consistently made smart decisions regarding employee welfare and inclusivity, and this move is no exception. However, it’s important to note that this decision also aligns with business interests. In recent years, many shoppers have begun their holiday purchases earlier, especially this year as they anticipate potential supply chain disruptions. Shopping earlier eases the burden on stores during the busy holiday period, making staffing and inventory management more manageable. The rise of online shopping has also shifted the holiday shopping landscape, with last year seeing Thanksgiving become the third largest online shopping day.
While other major retailers like Walmart and Best Buy closed on Thanksgiving last year, they haven’t committed to a permanent closure. On the other hand, stores like Costco and REI have always kept their doors shut on this holiday in support of their employees.
Target will resume operations at 7 a.m. on Black Friday for all the deal-seekers out there. Many of their Black Friday deals actually started in October and ramped up over the previous weekend, joining the trend of earlier holiday promotions that seem to emerge as soon as Halloween ends. If you find yourself in need of supplies, don’t worry — grocery chains will remain open on Thanksgiving for any last-minute items.
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Summary:
Target has officially decided to remain closed on Thanksgiving permanently, a move that benefits both employees and the shopping experience. This change, initially prompted by the COVID-19 pandemic, reflects a broader trend of earlier holiday shopping and aligns with Target’s commitment to employee welfare. While other retailers may still open, Target is taking a stand for its staff and customers alike.