Pinterest Predicts the Trends We're All Excited About in 2022

With 2022 just around the corner, it’s that time of year again when we reflect on the past and, more importantly, look forward to what’s next. Instead of focusing on what has already transpired, let’s explore Pinterest Predicts – an annual report that forecasts upcoming trends across various topics. With over 400 million monthly users and 300 billion ideas pinned, Pinterest has a unique ability to anticipate what will be trending in areas like home, beauty, fashion, food, wellness, parenting, travel, and more. Last year, they were 80% accurate in their predictions, making their insights particularly valuable.

This year’s report is the most extensive yet, featuring 175 predicted trends for 2022. Notably, many of these trends focus on embracing our current realities and infusing some fun into our lives.

Celebrating Every Moment

According to Pinterest’s findings, one of the key trends in celebrations for 2022 will be “altbash” parties. These gatherings celebrate moments that often go overlooked, such as divorce, breakups, or empty nesting, rather than the typical milestones like weddings or graduations. Jenna Langley, Pinterest’s Head of Brand Insights, highlights that people are eager to find unexpected reasons to celebrate.

Beauty with a Twist

In the realm of beauty, trends are shifting towards embracing natural looks combined with playful elements. Pinterest anticipates an increase in unique jewelry styles, including tooth gems and crystal eye embellishments, especially among Gen Z. As we continue to wear masks, a bit of sparkle might just be what we need to lift our spirits.

The Return of Fashion

Fashion is set to make a bold comeback in 2022, with vibrant colors and lively patterns taking center stage. After two years of muted tones and virtual interactions, people are ready to be seen. Interestingly, the goth aesthetic is also expected to gain mainstream traction across all age groups, even influencing business casual attire and baby clothing.

Culinary Adventures Await

After years of home cooking, food enthusiasts from various generations are ready to experiment with elaborate recipes. Expect to see an increase in gravity-defying cakes and traditional recipes that echo our ancestors’ cooking styles. Pinterest also predicts that afternoon tea will evolve into more than just a meal; it’s set to become a cherished experience.

Prioritizing Well-Being

Well-being continues to be a significant focus for many as we transition into 2022. With heightened awareness of mental health, people are searching for ways to nurture relationships, establish healthy boundaries, and embrace a more conscious lifestyle. Interestingly, mindful menstruation is emerging as a trending topic, highlighting a shift in how society perceives this natural process.

Fun and Intentional Spaces at Home

In our homes, the desire for intentional and playful spaces is becoming evident. Pinterest predicts a rise in emotional escape rooms – specially designed areas for relaxation, creativity, or even pet spaces, catering to the needs of pet owners from all generations.

A Yearning to Travel

As we look ahead, many are eager to travel and indulge in self-care. Millennials, Gen X, and Boomers are seeking all-inclusive trips that allow them to unwind. There’s also a growing interest in exploring the world after dark, with searches for experiences like nighttime tours in London and bioluminescent aesthetics surging by over 95%.

And for those who are unsure about the trends, pearls are making a comeback in 2022, appealing to individuals of all ages and genders. Expect to see iridescent touches and pearl-themed events gaining popularity.

Here’s to 2022, a year where we fully embrace our current selves while adding a touch of sparkle to our lives!

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Pinterest Predicts the Trends We’re All Excited About in 2022