Big Bird Gets Vaccinated to Inform Parents About COVID-19

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In a heartwarming effort, Big Bird has received his COVID-19 vaccination and is now dedicated to enlightening parents and children about the importance of the vaccine for kids aged 5-11. Teaming up with the Ad Council, Sesame Street, and WarnerMedia, the beloved 8-foot yellow bird stars in a new public service announcement (PSA) featuring his grandmother, Granny Bird.

The one-minute video begins with Granny Bird checking in on Big Bird after his vaccination. He shares, “I feel okay. My wing hurts a little bit, but that’s okay.” Granny Bird reassures him and addresses parents, stating, “Your wing might hurt for a day or two, Big Bird, and you might feel a bit tired, but you both did great. I made the decision to get Big Bird vaccinated because COVID vaccines are the best way to keep everyone safe and healthy. Discuss the COVID vaccine with your healthcare providers for your kids.” Big Bird chimes in, “And it will help me keep playing with my granny bird and all the kids at school.”

The PSA concludes by encouraging children to consult their pediatricians or visit GetVaccineAnswers.org for more information about the COVID-19 vaccine.

As of December 5, approximately 5 million children aged 5-11 have received at least one dose following the CDC’s recommendation. However, this represents only about 17% of the 28 million kids in that age group across the United States. To enhance safety in schools and progress toward herd immunity, vaccination rates must significantly increase. Unfortunately, the pace at which children are getting vaccinated has begun to slow.

Reasons for the decline in vaccination rates remain unclear. A recent survey indicated that two-thirds of parents intended to vaccinate their children aged 5-11, yet many have encountered difficulties in finding vaccination sites or scheduling appointments due to transportation issues or work commitments. Additionally, a considerable number of parents have been misled by misinformation surrounding the virus and vaccines.

It is crucial to note that while children are less susceptible to severe COVID-19 illness than the elderly, they can still become ill and transmit the virus to more vulnerable individuals. To date, 57,000 children have been hospitalized due to COVID-19, with a sharp rise in hospitalizations since the emergence of the Delta variant. Furthermore, the risks associated with the vaccine are minimal when compared to the potential consequences of contracting COVID-19, which can lead to hospitalization or long-term health issues.

Vaccinating children is essential not just for their health, but also for the return to normalcy in schools—an important factor for their overall mental, physical, and emotional wellbeing. The Big Bird PSAs are also available in Spanish.

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In summary, Big Bird’s vaccination and subsequent educational campaign aim to combat misinformation and encourage parents to consider COVID-19 vaccinations for their children, ultimately promoting community health and safety.