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It’s about time we address Bruno. After weeks of dominating our household playlist, Billboard has confirmed that “We Don’t Talk About Bruno” has reached No. 4 on the Hot 100 charts. This catchy tune from Disney’s Encanto has now become the most successful song from an animated Disney film since the mid-90s, overtaking the iconic “Let It Go” from Frozen, which was a fan favorite until it was played a whopping 800,000 times.
This week, the song climbed to No. 4 by racking up 29 million streams and 8,000 downloads—mostly thanks to my kids, I suspect. The last time a song from a Disney animated feature achieved a higher ranking was back when we were kids ourselves. During that golden era, hits like “A Whole New World” from Aladdin topped the charts in 1993, followed by Elton John’s “Can You Feel the Love Tonight” from The Lion King reaching No. 4 in 1994, and Vanessa Williams’ “Colors of the Wind” from Pocahontas also hitting No. 4 in 1995.
“We Don’t Talk About Bruno” is just one of the catchy tracks from Disney’s latest animated adventure, where the character Mirabel embarks on a mission to save her family’s magical powers, despite being the only one without any. The soundtrack is crafted by Lin-Manuel Miranda, renowned for his remarkable musical works like Hamilton, Moana, and In the Heights.
The song narrates the story of Mirabel’s uncle Bruno, whose gift of foresight caused him to be ostracized, leading him to flee. The family now avoids mentioning him—until Mirabel decides to search for him. Interestingly, unlike many popular Disney hits, this song isn’t performed by a well-known pop star but is credited to the talented cast of Encanto, including Carolina Gaitán, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, and Stephanie Beatriz.
The Encanto soundtrack recently reached the top of the Billboard charts, making it the first animated film soundtrack to do so since Frozen II in 2019. Only six other animated soundtracks have ever achieved this feat. It’s also the first soundtrack to embed itself in our minds so persistently, playing on repeat at all hours.
Since its release on November 24, Encanto has grossed $93.1 million domestically and $222.6 million worldwide, marking it as one of the most successful films released since the pandemic began in March 2020.
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In summary, “We Don’t Talk About Bruno” has emerged as the biggest Disney hit since the mid-90s, outshining “Let It Go.” The song’s catchy nature and relatable story from Encanto have captured audiences, leading to impressive chart performance and box office success.