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In a surprising move that has left many scratching their heads, the M&M characters underwent a redesign aimed at promoting inclusivity and self-expression. While we wholeheartedly support equity in all forms and enjoy indulging in M&Ms, Mars Inc.’s attempt to make their candy mascots more “woke” feels bewildering. How can we navigate our daily lives in light of this change, especially when we can’t fully grasp its implications?
This week, M&M announced a “fresh, modern take” on its iconic characters, emphasizing new personalities that highlight the importance of community storytelling. This initiative is part of a broader commitment to foster a world where everyone feels they belong, which is a lovely sentiment. However, the changes to the characters are subtle at best—most of them remain visually unchanged.
The two main female M&Ms, the green and brown ones, have seen their sex appeal dialed back—if candy can indeed be considered sexy. Their poses are less exaggerated, features more subdued, and their footwear has been upgraded to be more practical—brown’s shoes now have lower heels, and green has swapped her go-go boots for sneakers. We can only wonder if their pay gap compared to their male counterparts was addressed in the press release.
The most noticeable updates involve the characters’ footwear and their limbs, which have transitioned from a peach hue to a clearer tone that reflects their candy colors. This change is expected to eliminate racism globally, or so we’re led to believe.
The characters will also experience slight personality adjustments, though you might not even notice unless you’re a dedicated M&M fan. For instance, the orange M&M will be portrayed as more accepting and less anxious, embracing his true self—worries and all. We’re inspired to follow his lead and practice self-love, despite our own anxieties.
Naturally, the internet has had a field day with the new M&Ms, producing plenty of jokes and memes about the bizarre changes.
In addition to the character updates, Mars revealed they will use a variety of shapes and sizes for their iconic candies to promote fun and diversity. Who knew that M&Ms were actually lentils?
Next time you sneak some M&Ms in the bathroom to avoid sharing with the kids, take a moment to reflect on how these colorful candies symbolize diversity, as illustrated by their new sneakers.
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In summary, the M&M characters have undergone a peculiar transformation aimed at promoting inclusivity and self-acceptance. While the changes are subtle and have sparked a mix of amusement and confusion, they also raise questions about the intentions behind such a rebranding.