Instagram Implements New Safety Features for Young Users

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Instagram has rolled out updated safety measures aimed at protecting younger users on the platform. Effective immediately, new users under 16 will automatically be directed to a modified version of Instagram, designed to minimize exposure to sensitive content. This enhancement applies across all areas of the app, including search, the Explore page, hashtags, reels, and suggested accounts. In contrast, users aged 18 and older will have their settings set to “standard,” with the option to choose “more” content if they desire.

As part of these new measures, Instagram is also experimenting with prompts that encourage teenagers to reassess their privacy settings. This includes reviewing who can interact with their content and utilizing time management tools.

Expert Opinions on the New Measures

Jim Staley, the CEO of Media Savvy, commented, “These new safety protocols signify a positive shift in addressing the challenges posed by algorithm-driven content for teens. By defaulting younger users to a safer version of the platform, Instagram is taking a significant step toward reducing harmful exposure. However, this is merely a start, and further actions are necessary to fully protect adolescents.”

Experts like Staley assert that while the updated Sensitive Content Control feature is beneficial, it is not sufficient to shield young users from the adverse effects of social media, which numerous studies have highlighted. “For years, teenagers have encountered harmful content related to drugs, eating disorders, and violence, all while being encouraged by algorithms to engage with such material,” he added.

Legal Scrutiny and Recommendations

Meta, the parent company of Instagram, has faced scrutiny for its algorithm and notification strategies, which have been criticized for fostering addiction among younger audiences. Some states, including California, are pursuing legal action against platforms like Instagram and TikTok for their potentially harmful marketing practices.

Staley further recommends that Instagram should eliminate all harmful and inappropriate content from the profiles of young users. He believes that even if a user claims to be over 16 at sign-up, the platform should still direct them to the safer version if there are any doubts. “Instagram’s criteria for sensitive content should explicitly ban promotions of dangerous behaviors, such as disordered eating and self-harm,” he stated. “With the growing mental health crisis among youth, social media companies must proactively implement protective measures rather than waiting for legislative action. While these new initiatives are a welcome addition, they alone do not create a safer environment for young users.”

New Features and Customization Options

Recently, Instagram also introduced an option to block weight loss advertisements. Additionally, users can filter out sensitive content that depicts violence, sexual themes, or triggering ads related to tobacco, vaping, or cosmetic procedures. For more details on customizing your Instagram sensitive content controls, check out this guide.

Further Reading and Resources

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In summary, Instagram’s new safety measures for young users represent a positive development, but experts emphasize that further steps are needed to ensure comprehensive protection against harmful content.