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In a celebration of remarkable historical figures, Mattel has introduced Madam C.J. Walker as the latest addition to its “Inspiring Women Series.” This collection honors trailblazing women throughout history, including celebrated personalities like Laverne Cox, Vera Wang, and Queen Elizabeth.
Madam C.J. Walker, originally named Sarah Breedlove, rose from humble beginnings as the daughter of formerly enslaved parents to become a successful entrepreneur and the first documented self-made female millionaire in the United States. Mattel’s collectible doll captures her spirit and accomplishments, complete with an accessory representing her famous ‘Wonderful Hair Grower.’
Walker, recognized as a “Black entrepreneur, philanthropist, and activist,” made her mark by creating a line of hair and cosmetic products tailored for Black women. Her business acumen led her to become the first female self-made millionaire in history, a legacy that Mattel is proud to commemorate.
The creation of the doll involved collaboration with Walker’s great-great-granddaughter, Lila Thompson, who expressed her excitement about partnering with Mattel. “Working with Barbie on this project has been a joy. It’s an honor to see my great-great grandmother represented in such a meaningful way,” Thompson shared. She has also ventured into the haircare industry, following in Walker’s footsteps.
Designer Carlyle Nuera emphasized the importance of showcasing Walker during the height of her career, engaging in public meetings and private demonstrations to promote her products. The doll even includes miniature versions of Walker’s original hair care items, further celebrating her entrepreneurial spirit.
“Madam C.J. Walker represents the essence of our Inspiring Women series. We’re thrilled to introduce her story to new generations and inspire them through her remarkable journey,” stated Lisa McKnight, Mattel’s executive vice president and global head of Barbie and dolls.
Currently, Walker’s Barbie is available on Mattel’s website for $35, but due to high demand, it is currently sold out, along with nine other dolls from the series. Other inspiring dolls, such as Billie Jean King and Eleanor Roosevelt, remain available for purchase.
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Summary
Mattel has unveiled a new Barbie doll representing Madam C.J. Walker, a pioneering entrepreneur and America’s first self-made female millionaire. This doll is part of the company’s Inspiring Women Series, celebrating historical figures who have made significant contributions to society. Walker’s legacy continues to inspire, and her doll is a testament to her remarkable achievements.