Why the Popular Pandora Commercial Makes Me Cringe

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Hey there! I’m the mom who just can’t get on board with that Pandora commercial everyone seems to adore. Am I the only one feeling this way?

I’ll admit I can be a bit cynical and lean more towards logic than emotions. However, I honestly don’t get why this commercial is generating so much buzz. Moms are flooding Facebook with posts like, “This will totally warm your heart!” and “I promised myself I wouldn’t cry, but here I am, tears and all!”

In the ad, there’s a lineup of six moms, and their kids, blindfolded, are tasked with finding their own mothers based solely on “intuition.” Cue the emotional soundtrack, tender looks, and a few tearful moments from the moms. Instead of feeling all warm and fuzzy, I found myself feeling a bit nauseous. Here’s why:

1. Each mom has a totally different outfit on—ranging from long sleeves to flowy blouses. You really think those kids won’t remember what their moms were wearing?
2. Their hairstyles are all over the place too. Short, curly, long, straight—you name it. The first kid feels for her mom’s hair and suddenly “intuitively” knows it’s her mom? Really?
3. The number of camera angles and cuts in this commercial is ridiculous. You know what that means, right? A ton of chances to nail the shot. It’s super staged and contrived.
4. Honestly, who doesn’t recognize their own mom by touch? I mean, I bet most of us could identify our spouses or even our pets blindfolded! It’s not that impressive if you already know what they feel like. How do blind individuals manage?

I can only imagine how many moms will be asking for a Pandora bracelet this Mother’s Day. And I’m betting there are plenty of dads about to get roped into spending big bucks to prove their wives are unique and special.

Let’s revisit this scene—how about we film it in one continuous take, keep the sound on, and have all the moms wear the same outfit with their hair tied back? Then we might actually see the kids head straight for their own moms. Now that would be worthy of the term “intuition.”

For now, though, I’m just calling it clever but ultimately silly marketing. Simple as that.

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Summary: The Pandora commercial that many adore leaves me feeling skeptical rather than sentimental. The differences in outfits and hairstyles among the moms, along with the staged nature of the filming, make it feel less genuine. I believe a simpler, more authentic approach could better showcase the bond between mothers and their children.