No One Looks Like This While Breastfeeding, But That’s Not the Point

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Model Sarah Matthews was recently captured breastfeeding her little one for the cover of a magazine, sparking the hashtag #NormalizeBreastfeeding across social media. The image has been making waves online:

In the photo, Sarah is seen with her four-month-old baby, Leo, during a shoot where the moment was completely spontaneous. The baby needed to eat, and when the creative team noticed how beautiful the scene was, they decided to feature it. Sure, Sarah’s a stunning supermodel who could look fabulous doing just about anything, but that’s not the main issue here. I mean, who wouldn’t feel a tad envious of her looking so great just four months postpartum? Just a little nudge of jealousy—nothing serious! (Okay, maybe just a little.)

#NormalizeBreastfeeding is all about making breastfeeding a natural part of everyday life. Unfortunately, the world can be a tough crowd. If you choose not to breastfeed, there’s stigma. If you do, there’s still judgment. Seriously, what do they want from us? Sarah shared her cover image on Facebook with a heartfelt message:

“There is nothing more powerful and beautiful than motherhood. I don’t aim to stir controversy, so please take this for what it is. Let’s #normalizebreastfeeding. There’s nothing worse than a mother being judged for feeding her hungry child in public. I’m so proud of this cover and what it stands for. Sure, I don’t look like this when I’m breastfeeding, but this image represents all women. We’ve given birth, we are women, we are mothers. Thanks to the magazine for being bold and making such a positive statement.”

Some critics online argue that this glamorous setting doesn’t reflect reality and does little to further the cause of normalizing breastfeeding. While that’s a fair point, this is Sarah’s reality. She’s a working mom with a breastfeeding child, and this image highlights what many mothers go through. Whether you’re a supermodel or an everyday mom, breastfeeding often invites judgment. The question always seems to be, “Why?”

Because our babies are hungry, that’s why! Many moms don’t have the time or energy to pump, plan ahead with bottles, and use covers their babies dislike just to appease onlookers who are uncomfortable with nursing in public. If someone has an issue with it, they need to find a way to cope. Maybe a blindfold would help?

This photo is a significant statement because, unfortunately, we still don’t treat breastfeeding as a completely normal act that many mothers rely on to nourish their children. We need to #NormalizeBreastfeeding because, right now, it’s just not happening, and that’s simply absurd.

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In summary, the ongoing battle to normalize breastfeeding in public continues, with beautiful images like Sarah’s creating conversation. It’s essential to support all mothers in their choices and embrace the beauty of motherhood in all its forms.