A New Ad Campaign Is Making Me Crave a Cheeseburger While Shaming Breastfeeding Moms

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So, here’s the deal — there’s this new ad campaign from Brazil that’s got a lot of breastfeeding moms feeling pretty judged. The Pediatric Society of Rio Grande decided to remind us all that what moms eat while nursing could affect their little ones, and the way they’re doing it is just a bit over the top.

These ads show adorable babies latched onto breasts that have been painted to resemble unhealthy foods, paired with the rather unsettling tagline, “Your child is what you eat.” Yikes! While I hope that’s not literally true, the whole message is confusing and feels a little harsh.

The ads go on to say that the food choices made during the first 1,000 days of a child’s life can have a big impact on their health down the line. They reference a study by a researcher named Jake Thompson, who discovered that a mom’s nutritious diet could help her baby develop genes that fight cancer. That’s great information, and we all want to support our kid’s health, but why do we have to be guilted into it?

Honestly, I’d like to know how they expect moms to turn their diets into something enjoyable instead of a chore. Sure, we’re all aware of how important nutrition is, but come on! Shouldn’t we be allowed to enjoy a Coke Zero every now and then?

One thing often overlooked in the conversation about child health is the well-being of the moms. If a mom feels miserable eating nothing but kale and avoiding all her favorite treats, that’s not good for anyone. Moms should be able to have a life while breastfeeding, and these ads just add to the pressure. The message they send is focused on fear, implying that choosing certain foods will lead to terrible consequences for your child. This is not only alarmist but also unnecessary.

A donut isn’t going to give your baby cancer, and five donuts definitely won’t either! Promoting healthy habits is important, but let’s do it without making moms feel like failures.

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In summary, while the intentions behind the ad campaign may be to promote healthy choices among breastfeeding moms, the approach is misguided and shaming. Moms deserve support and understanding, not more stress about their food choices.