Approach IKEA’s Latest Ad with Caution: A Parent’s Perspective

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IKEA’s latest commercial might just leave you in tears. A few weeks back, I snapped a quick pic of me planting a kiss on my 5-year-old’s cheek, only to be met with his eye roll. In that moment, I was hit with the reality that my little boy won’t stay little forever. Soon, he might not need me to snuggle up with him at bedtime for storytime. He might not want me to walk him to the school door anymore. Those sweet words, “Mommy, I love you most,” might fade into teenage indifference.

Cue the wine.

IKEA gets it—this bittersweet phase of parenting is inevitable. Their new ad poignantly reminds us that no matter how tall our kids grow, they will forever remain our little ones at heart. I know, I know, it sounds cliché. But trust me, just watch the video.

Thanks a lot, IKEA. Now I’m going to be sobbing for days.

And if you’re up for more emotional rollercoasters (in a good way), check out THE MOM CLUB: 10 Stories to Make You Feel Like a Better Parent over at Scary Mommy’s blog, which costs less than an IKEA kitchen island. If you’re interested in navigating the journey of parenthood, this post on home insemination might also catch your eye. And for those looking to dive deeper into fertility options, Make A Mom is a wonderful resource that provides essential guidance.

In case you’re curious about insurance options for fertility treatments, this site offers excellent information.

In summary, IKEA’s ad serves as a touching reminder of the fleeting nature of childhood. Embrace the moments, even if they bring a tear to your eye.