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OshKosh B’gosh Highlights Boy with Down Syndrome in Festive Campaign
In a heartwarming turn of events, a young boy named Ethan, who has Down syndrome, is now the star of OshKosh B’gosh’s holiday advertising campaign. This follows an inspiring journey that began when his mother, Lisa, shared his modeling aspirations on social media. Initially posted on a Facebook group dedicated to kids with Down syndrome, Ethan’s photo quickly gained traction, capturing the attention of numerous media outlets eager to highlight the importance of inclusive advertising.
Just a couple of months after his story went viral, Ethan is now featured on the OshKosh website and will appear in their email promotions and social media posts starting December 3rd. “Seeing Ethan in the ad fills me with so many emotions,” Lisa expressed. “I’m incredibly proud of my son and thrilled that our efforts to raise awareness about inclusivity are making a real impact. It’s amazing to see brands like OshKosh stepping up to embrace diversity.”
But that’s not all! Ethan is also set to collaborate with other big names like Toys “R” Us, proving that he’s on his way to becoming a well-known face in the modeling world. “He loved every moment of the photoshoot, and it’s clear he has a knack for this,” Lisa added.
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In summary, Ethan’s journey with OshKosh B’gosh illustrates the power of representation in media, inspiring both families and brands to advocate for inclusivity.