The Super Bowl showcases not only thrilling football but also memorable commercials, and this year was no exception. From Melissa McCarthy’s hilarious turn in Kia’s “Hero’s Way” to an exciting sneak peek of “Stranger Things” Season 2, the ads brought their A-game. Yet, one ad stole the spotlight—Budweiser’s powerful narrative.
In a moving cinematic piece, Anheuser-Busch InBev chronicles the journey of its founder, Adolphus Busch, who immigrated to the U.S. from Germany back in 1857. Busch’s arrival was met with harsh challenges and a wave of xenophobia, but he persevered to ultimately make his mark in St. Louis alongside Eberhard Anheuser. This tale not only highlights the spirit of the American Dream—life, liberty, and the pursuit of happiness—but also the hurdles faced by many immigrants striving to achieve it.
However, this is 2017 America, where some viewers took to social media to express outrage, claiming the ad was an affront to President Trump’s travel ban affecting several Muslim-majority nations. Seriously? This is the reaction to a heartfelt story about resilience and determination?
Despite the backlash and the #BoycottBudweiser trend, many social media users rallied to defend the ad, showcasing their own sense of love and acceptance. Budweiser wasn’t the only brand promoting positive messages; Coca-Cola aired a multilingual rendition of “America the Beautiful,” while Audi championed gender equality. Even Airbnb jumped in with a last-minute spot underscoring inclusivity, concluding with the hashtag #WeAccept, which went viral during the Super Bowl.
In a twist of irony, the backlash against Budweiser only seemed to bolster support for the brand. I found myself picking up a twelve-pack of Budweiser and Bud Light, and I don’t even drink beer!
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In summary, Budweiser’s ad celebrating the immigrant experience and the American Dream ignited a social media firestorm, revealing the stark divides in contemporary America. Yet, the outpouring of support for the brand amidst the controversy reminds us that love and acceptance prevail.