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Recently, I took a fresh look at my skincare and makeup collection. After using up old samples from my time as a makeup artist, it was clear that my skin’s needs had evolved. Navigating the current landscape of “natural” products has proven to be quite tricky. The term “natural” lacks a consistent definition across different brands. It’s tempting to fill your cart with the latest so-called natural skincare, but how can you be sure it’s truly “natural”? What does that term even entail?
When we say that “natural” skincare and makeup are unregulated, we mean there is no universal standard to define what qualifies as such. Essentially, the term is ambiguous, and we have no clear criteria to rely on. This isn’t about outdated concerns like lead in lipsticks or the dubious makeup tricks of our ancestors—yes, I’m looking at you, mercury-laden skin-lightening creams. Thankfully, organizations like the Natural Products Association (NPA) have developed standards and certifications for personal care products. These guidelines evaluate the composition and safety of the ingredients, testing methods, and sustainability of both the ingredients and their packaging.
Understanding ‘Natural’ Ingredients and Ethical Sourcing
When you hear “natural ingredients,” you probably think of items sourced from nature, like avocados. While they’re tasty in meals, can they really benefit your skin? If you’re not allergic (sorry if you are), they’re generally safe. However, your “all-natural” avocado moisturizer likely contains more than just avocado oil and hyaluronic acid. For example, I have an eye cream that claims to be 98% natural, but it actually has 25 other ingredients. I’m not a chemist, so I can’t pronounce them all, but it makes you wonder: Should we hold skincare to the same standards as our food?
It’s also crucial to consider where these ingredients come from. Ingredients should be sourced responsibly—that means harvested in ways that respect both the workers and the environment. And this principle extends to packaging, which should ideally be eco-friendly, recyclable, or biodegradable.
What This Means for Your Skincare Routine
Feeling frustrated yet? I understand; it’s annoying to have to put “natural” in quotes. This term has become a buzzword in the beauty industry, and its meaning varies widely. Some brands use “natural” purely as a marketing tool, while others adhere to the NPA’s guidelines. If you see third-party labels from the NPA or USDA-certified organic on a product, it’s a good indicator that it’s genuinely “natural.”
Ultimately, choosing the right skincare and makeup products is a personal journey. Does your skin tend to be oily, or is it dry and in need of hydration (raises hand)? Consider also your concerns about lines, wrinkles, and aging. Remember, not all chemicals in skincare products are harmful if used wisely. While striving to minimize additives and choose more natural ingredients is worthwhile, it’s essential to do thorough research first. Unlike preparing an all-natural meal where you control every ingredient, skincare is a more complex matter. Before investing in “natural” products, ask yourself:
- Do I know what’s in this product, and is it safe?
- Are the ingredients ethically sourced?
- Is the product and its packaging eco-friendly?
- Does this company have third-party validation?
Most importantly, does this product meet my skin’s needs? I know my skin craves hydration and anti-aging benefits, so I’ll continue to use what works for me—even if it includes a little “natural” avocado eye cream, because who can resist avocados?
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