In a playful twist, Coca-Cola’s latest advertisement features a brother and sister vying for the attention of a handsome pool boy. As the siblings eye the diligent worker, both decide to quench his thirst with an ice-cold Coke at the same time, igniting a hilarious race to win his affections. However, their plans go awry when their mother swoops in and offers the drink first. The commercial leaves viewers wondering about the pool boy’s preferences, but that’s not the main point here.
What stands out is Coca-Cola’s casual representation of diversity, including a gay character without making it the focal point of the narrative. According to company spokesperson Lily Ortiz, the ad tells a relatable human story where Coke plays a pivotal role, highlighting that gay individuals enjoy the refreshment just like anyone else.
It’s almost odd to commend Coca-Cola for this simple yet significant move in 2017, a year where inclusivity should already be the norm. Nevertheless, the ad’s subtlety in showcasing a gay character reflects a positive shift in societal attitudes. It emphasizes that the presence of a gay man in such an ad is no longer a sensational topic—it’s simply part of everyday life.
As Ortiz explains, the ad weaves in culturally pertinent messages in a natural way, without making them the centerpiece. While some may argue that Coca-Cola was savvy in its execution, what truly matters is that viewers across the nation can see themselves or their loved ones reflected in the ad, no matter their background.
Years ago, a gay character in advertising would have caused quite a stir. Today, it’s the nonchalance of such inclusivity that speaks volumes about progress. The ultimate goal is to reach a point where this kind of representation is so commonplace that it barely raises an eyebrow.
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In summary, Coca-Cola’s ad cleverly presents a diverse narrative that reflects modern society without making a spectacle of it. The light-hearted competition between siblings and their quest to impress the pool boy is relatable and humorous, while the inclusion of a gay character serves as a reminder of the progress we’ve made in representation.