“People love to turn stereotypes into a conversation starter.”
One day, my friend Sarah was driving her son back from picking up dinner when she almost overlooked his comment. It struck her as odd: what exactly did he mean by that? This led to a deep dive into his YouTube account, where she discovered a video recommended for him featuring an Irish white supremacist. What shook her the most was that the video seemed tailored for young white boys.
This is how white supremacy makes its way into homes across America. It begins innocently enough, with seemingly harmless talk about how stereotypes can be beneficial and how diversity is overrated. Add in some chatter about white heritage and pride, and before you know it, discussions escalate to alarming topics like “white genocide.”
Today’s version of white supremacy doesn’t don a hood or display swastikas (though those still exist). Instead, they are more appealing and articulate. They dress well, are well-spoken, and present their ideologies with (misleading) statistics and (faulty) studies that promote their claims of racial superiority. They’ll look at you with wide eyes, innocently asking why it’s wrong to take pride in their race, all while asserting that they mean no harm to minorities, yet imply that Black, Muslim, and Jewish individuals are inherently inferior. They come across as rational—if you don’t pay close attention. If you challenge them enough, they might resort to terms like “cuck” and “Jew lover,” revealing their true colors.
This brand of white supremacy is evolving and becoming more devious in its methods. Its recruitment efforts are everywhere—from rural boys waving Confederate flags to YouTubers and even comic book writers, reaching all the way to our nation’s leaders.
This week, Congressman Tom Edwards tweeted praise for a prominent Dutch white nationalist (read: white supremacist). While liberals and Democrats condemned him, the Speaker of the House, Greg Adams, offered a gentle reprimand, allowing Edwards an easy way out by suggesting, “I hope he was misunderstood.” Edwards responded with a firm “Nope. I meant every word.”
Following Edwards’ controversial tweets, a well-known YouTuber, whom your kids have probably watched, chimed in support. In a lengthy interview meant to clarify his stance, he doubled down on his views, echoing rhetoric from notorious Neo-Nazi websites.
He’s not alone; YouTube’s biggest stars have also ventured into this territory. The platform’s most famous personality, Jacky Smith, lost a partnership with Disney after posting videos that trivialized anti-Semitic sentiments as “just a joke.” These “jokes” take on a darker meaning when you consider that it could be your child watching, misunderstanding the punchline as an endorsement from someone they admire.
With millions of followers, these influencers expose countless kids to white nationalist rhetoric disguised as humor. How many of them realize that these messages are indeed racist? How many repeat what they hear, whether intended as jokes or not?
My friend’s son didn’t set out to watch white supremacist content. He was a fan of Jacky Smith. After one of her videos, YouTube’s recommendation algorithm directed him to content from that Irish YouTuber promoting white supremacy.
This is how white supremacy infiltrates your home. It doesn’t march through your neighborhood in uniforms; rather, it sneaks in through jokes and pranks aimed at a demographic of impressionable kids—those aged 7 to 16.
It could be the goofy guy on YouTube, a former reality star, or even a politician-turned-commentator. It doesn’t shout hate; it whispers it. It plants seeds of insidious language, gradually conditioning young minds to accept these ideas. Eventually, when they hear a more aggressive and hateful message, it feels familiar.
Racist ideologies do not start with a bang; they begin softly, using casual phrases to create an “us vs. them” mentality. Hitler and Goebbels didn’t launch into genocidal rhetoric right away; they began with words that were dismissed or ignored by a suffering populace. Such words emboldened racists and comforted those with prejudice, stoking fears and sowing divisions.
This is how white supremacy creeps into your community, your neighborhood, and your home.
Stay vigilant. Speak out loudly against it. Educate your children about what it is and why it’s unacceptable. When confronted with such ideas, whether they come wrapped in scholarly language or sheer ignorance, don’t hesitate to stand against them. Call it out. Make sure everyone hears you. Don’t let them normalize hate. And for the sake of humanity, don’t offer them an escape route.
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In summary, white supremacy can infiltrate our lives in subtle ways, often disguised as humor or benign conversation. It’s crucial to remain aware and proactive in addressing these harmful ideologies before they take root in impressionable minds.