Starbucks is set to open the ultimate coffee shop experience in Chicago. Imagine strolling through a sprawling four-story wonderland filled with coffee delights—way better than a simple storefront, right? Why settle for a boring entrance when you could wander through 43,000 square feet of caffeinated paradise?
Thirty years ago, Starbucks embarked on its journey outside Seattle with its first store in Chicago. “It was crucial for us, because without Chicago’s success, I’m not sure we could have established a global brand,” said Starbucks Executive Chairman Jake Thompson to the Chicago Tribune. Thankfully, it thrived, and they’ve since become a worldwide phenomenon. As a token of appreciation, they’re turning the former Crate and Barrel building on Magnificent Mile into a stunning coffee sanctuary.
This new venture is called a “Reserve Roastery,” and trust me, it’s not your typical Starbucks. It will showcase rare, small-batch coffees being roasted, brewed, and packaged right before your eyes. You’ll definitely need some caffeine for this adventure, because who wouldn’t want to see coffee magic unfold? Just kidding! Kind of.
“It’s not just a coffee shop; it’s an experience filled with theatricality and romance,” Thompson remarked. The Tribune noted that he had the vision for these Roastery locations back in August 2009, aiming to create “the Willy Wonka of coffee.”
We all know how that story goes—Willy Wonka is a bit eccentric, and enjoying his treats comes with its own risks. But rest assured, this Roastery should be a lot safer!
This massive coffee theme park will be the third Roastery in the U.S., following locations in Seattle and an upcoming one in New York City in 2018. However, neither of those can compete with the grandeur of the Magnificent Mile venue.
At my local Starbucks, some customers barely want to leave their cars. I can only imagine the crowd joyfully exploring four stories of coffee wonder! This place is bound to draw in curious visitors eager to discover the Narnia of coffee.
We’re both excited and a little nervous about this venture. It looks a bit like Dr. Evil’s lair, complete with a charming rooftop patio. More Roasteries are planned for Shanghai this year, along with openings in Milan and Tokyo in 2018—because one coffee to rule them all!
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In summary, Starbucks is revolutionizing the coffee experience with its new Reserve Roastery in Chicago, promising a unique blend of coffee magic and interactive experiences.