A mother, tired of the limited choices in girls’ clothing, decided to create her own line. The new brand seeks to fill the gap for girls who want options that are not just short, tight, or adorned with pastel colors and cutesy motifs.
Lila Thompson, founder of the brand Girls Will Shine, was inspired by her daughter and niece, Zoe and Mia, who expressed a desire for clothing that was free from frills—“no bows or sparkles, please!” They were more interested in activities like climbing trees and building with blocks rather than wearing stereotypical outfits.
When Lila couldn’t find anything suitable, she took matters into her own hands. She gathered clothing from ten major retailers that catered to kids of similar sizes and ages. The findings revealed a stark difference: girls’ shirts were one to three inches narrower, with shorter sleeves, and the shorts were significantly shorter too.
Some might argue that boys are generally larger, but that misconception doesn’t hold up. Research from KidsHealth.Org indicates that girls often surpass boys in height until around age nine due to earlier onset of puberty.
Reflecting on her own childhood, Lila recalls being a tomboy who loved climbing trees and playing sports, but often had to wear what was available, which didn’t always align with her interests.
“We believe that girls and boys share more similarities than differences,” Lila shared. “Every child has varied interests—be it dinosaurs or ballet—and they deserve clothing that reflects who they are. Clothing is a powerful way for kids to express their identities.”
In 2013, Lila, along with her brother and sister, launched Girls Will Shine, focusing on providing girls with shorts that offer a balanced fit, available in a variety of colors and themes that move beyond typical princesses and glitter.
The response was overwhelmingly positive, with initial collections selling out rapidly, indicating a clear demand for clothing that challenges gender stereotypes and offers girls a broader range of styles.
As for future plans, Lila hinted at a wish list for new styles, including swimsuits and pajamas, all reflecting their signature “in-the-middle” style. “Next summer, we’ll feature even more stylish options that aren’t too short,” she promised.
We look forward to seeing how this innovative brand continues to evolve.
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Summary
A mother named Lila Thompson launched the clothing line Girls Will Shine after noticing a lack of options for girls that reflect their interests beyond typical feminine styles. The brand aims to offer a balanced fit and a variety of colors and themes, challenging traditional gender norms in children’s fashion.