Last week, Disney unveiled its latest beauty collection inspired by Frozen: the “Snow and Ice” cosmetics range, featuring Elsa’s stunning blue eyes and rosy lips. As a mom who donned an Elsa costume this Halloween to delight my kids, I must say—this icy queen has some serious makeup magic. I even searched Pinterest for a tutorial to replicate her look and was thrilled with the results. Friends who spotted me while I was out with my sugar-fueled little ones initially chuckled at my outfit but quickly raved about my makeup!
Curious to see what all the fuss was about, I headed to my local Walgreens, where I found the collection displayed prominently in the women’s cosmetics aisle. I snagged the e.l.f. Snow and Ice Beauty Book, Glow Eyeshadow set, Icicle Face Palette, Icing Eyeshadow & Eyeliner, and Super Glossy Lip Shine in Kiss Pink. Oh, and I couldn’t resist a sparkly headband for myself! All this came to around $34 for a delightful assortment of 18 eyeshadow shades, 2 eyeliners, 1 bronzer, 1 blush, 2 highlighters, 2 lip glosses, and an eyeshadow brush—not too shabby!
As I looked around, I noticed the absence of any child-targeted items nearby. No dolls or cheap plastic trinkets in sight. Just me—a 39-year-old woman shopping for beauty products in peace.
When I placed my items on the counter, the cashier, who appeared to be in her late twenties, practically squealed over my purchases. “I used to have the Princess Jasmine collection, and I bought every single piece! The colors are stunning and it’s such a good deal! You’re going to love this,” she said. I was surprised to learn that Disney-themed makeup for grown-ups was becoming a trend, and she seemed just like any other adult—no costumes or fairy tattoos visible!
Once I got home, I dove into the Beauty Book, which some have claimed could corrupt our daughters. It provided step-by-step guides for creating both “Elsa the Princess” and “Elsa the Snow Queen” looks. I opted for the Princess version, and I found the shadows to be sheer and easy to apply, making it hard to mess up. Even though I typically skip eyeliner, I carefully followed the steps and lined my lashes. Up until that moment, I would have been totally cool with my daughter using this palette for playtime. However, after adding my own mascara, I transformed into Princess Elsa-Kim!
After a few swipes of makeup remover, I moved on to the other products I bought, aiming for a glowing daytime look suitable for moms and princesses alike. As I applied the subtly sparkling gel shadow, I realized there was no way I could let my daughter use these treasures for her dress-up kit. Unlike the usual overly glittery, bubblegum-scented kids’ makeup, this collection was clearly crafted for adults. While the packaging may be whimsical, the quality is far too good for the bottom of a toy box.
A quick YouTube search revealed many tutorials for women on how to use this collection, reinforcing my belief that this time, we get to enjoy the cool stuff. Sorry, kids! Now, I just need to find a secret spot to hide my newfound makeup stash from my daughter. Sharing would be the nice thing to do, but I just can’t seem to…let it go.
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In summary, the new Elsa makeup palette isn’t just for kids; it’s a fabulous collection for moms to indulge in. With its quality and charm, this palette deserves a spot in your beauty drawer, far away from the toy box!