The iconic FAO Schwarz store opened its doors in Manhattan back in 1870, making its way to its current location in 1986. This was just two years prior to the memorable scene in Big, where Tom Hanks and Robert Loggia played “Heart and Soul” on the giant piano that has since become a beloved symbol of the store. If you’ve seen films like Mighty Aphrodite, Baby Boom, or even the latest Smurfs film (which I’m fortunate enough to have avoided), you’ve caught a glimpse of this magical place. For those who had the pleasure of visiting, you know the movies captured its wonder perfectly.
I recall the thrill of playing on that famous piano, and I vividly remember my little brother making a running leap into a mountain of plush puppy toys, his arms wide open for a big furry hug. Every stuffed animal felt softer and cuter than any we’d encountered before, and the awe-inspiring Lego displays and crafting stations only added to the enchantment. Not to mention the delightful candy department that was a sweet tooth’s paradise.
I’m not alone in my sense of loss.
After relocating to New York, the flagship store became a must-see for visiting friends, regardless of whether they had children. It was also a prime spot for celebrity sightings—probably because they were among the few who could afford to buy something there! I spotted a young Gwen Stefani just after No Doubt hit it big. I even trailed a familiar face through the aisles, convinced I recognized him, only to realize it was Al Franklin—who had transformed in appearance since I’d last seen him on TV. Once the mystery was solved, I decided to let him enjoy his shopping in peace, adding another cherished memory to my collection.
But let’s be honest: the draw of FAO Schwarz isn’t just the celebrities. The Fifth Avenue location embodies the very essence of a dream toy store, the kind that comes to mind when you let your imagination run wild and tap into your inner child. Stepping inside, you immediately understand why the scene from Big has stuck with so many of us. Just like Tom Hanks, you become a kid again, leaving adult concerns behind. The sheer size of the stuffed giraffes, the vibrant flying toys, and the overall scope of the store are enough to leave you breathless. It’s a space where shopping, rising prices, and commercialism fade away; all that remains is play.
And that’s what we’ll miss the most.
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Summary
FAO Schwarz, a beloved New York City toy store since 1870, has become a cherished memory for many. From its magical giant piano to the enchanting displays of toys and plush animals, it has captured the hearts of both children and adults alike. The store served as a hub for celebrity sightings and a nostalgic escape into childhood. As it closes its doors, it leaves behind a legacy of joy and wonder that will be deeply missed.