As I write this, I’m enveloped in the scent of Juniper Breeze. The news that Bath & Body Works was reviving some beloved fragrances this summer—especially my all-time favorite from the ’90s—sent me racing to my nearest store on launch day. I was anxiously concerned that I might miss out on “the invigorating aroma of evergreens mingling with a meadow breeze, accented by notes of juniper leaves and dewy musk.”
To be honest, I wouldn’t have been able to describe what Juniper Breeze actually smelled like before checking its product details. To me, it embodies “the refreshing optimism of your mid-20s, tinged with newfound freedom and confidence.” Once I arrived home and spritzed myself with Juniper Breeze body spray, I was instantly transported back to my mid-’90s self—a nostalgic moment reminiscent of Proust, all thanks to a trip to the mall.
Of course, there’s a bittersweet aspect to this nostalgic pleasure. While I can relish this delightful scent I thought was lost forever, I know that the more I wear it now, at 45, the more its time-traveling allure may fade. But I’m willing to make that trade-off. For the time being, Juniper Breeze helps me relive those sun-soaked summers. Perhaps it—or one of the other revived Bath & Body Works scents—evokes similar memories for you as well.
Nostalgic Moments
- Visits from your college best friend
- Binge-watching Dawson’s Creek
- Grooving to Hype Williams music videos
- The joy of actual CDs…
- …like those from Sister 7, Fastball, Spice Girls, Smash Mouth, and Sophie B. Hawkins
- Drawing fashion cues from icons like Shalom and Amber
- Rocking maxi skirts
- The days of AOL
- That swing-dancing craze
- Spending significant time getting ready…
- …even for the office
- The pets you cherished back then
- Watching Waiting to Exhale
- Enjoying the freedom of being unreachable sometimes
- The early murmurs about Y2K…
- …and wondering if retirement planning could wait until they figured that out
- Flipping through the Victoria’s Secret catalog, old-school style
- The agonizing process of choosing the perfect first couch
- The vibrant iMac G3s
- Exploring the internet using Yahoo!
- Ordering books from Amazon for the first time
- Landing that exciting first non-entry level job…
- …and celebrating the glory of your first paycheck
- The short haircut that you now realize didn’t quite mirror Winona, Drew, or Gwyneth
- Knowing your friends’ Bath & Body Works favorites as well as your own
This article initially appeared on June 23, 2015.
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In summary, Bath & Body Works’ nostalgic fragrances evoke a whirlwind of memories, from college days to the excitement of new beginnings.