In a quirky promotion, BJ’s Restaurant & Brewhouse is tempting adventurous parents with a chance to win $10,000 worth of gift cards in exchange for naming their newborn “Quinoa.” This unusual marketing strategy coincides with the launch of their new quinoa bowls, and it’s certainly raising eyebrows!
Kevin Miller, the marketing head at BJ’s, expressed excitement about the campaign, stating, “We wanted to do something memorable and maybe a bit offbeat to celebrate our delicious new Quinoa Bowls.” If you’re a parent who just had a baby or plans to adopt before Labor Day, all you need to do is name your little one Quinoa, submit a birth certificate by October 21, and hope no one else has claimed the name first!
Conditions and Considerations
However, there are some caveats. The gift cards can’t be used for alcoholic drinks, so if you were considering celebrating your decision with a pint, you’ll have to skip that. And remember, alternative spellings or using Quinoa as a middle name won’t cut it. The fine print also states that by accepting the prize, the winner gives BJ’s the right to use their and their baby’s likeness for promotional purposes forever. Quite a trade-off for a hefty sum of appetizers and burgers, right?
Previous Naming Promotions
Interestingly, this isn’t the first time a child has been named for a prize. Entrepreneur reminds us of a baby born on 11/11/11 who was named Dovahkiin after the video game Skyrim and secured free games for life from Bethesda. It seems there’s always someone ready to take the plunge!
Related Resources
If you want to learn more about home insemination, you can check out our related post at Home Insemination Kit. For those considering family planning, Fertility Booster for Men is a great resource. Additionally, if you’re looking for comprehensive information on pregnancy, News Medical offers excellent insights.
Conclusion
In summary, BJ’s Restaurant is offering a wild $10,000 prize to parents willing to name their newborn Quinoa, all to promote their new quinoa bowls. While it’s a humorous take on marketing, it raises questions about the lengths some might go to for a free meal.