If you thought the holiday grumbling would wrap up after the infamous Starbucks Cup Debacle of 2015, think again. Social media is buzzing with complaints that the Reese’s Christmas tree candies just aren’t…tree-ish enough. Instead of a perfectly formed conifer, some folks are claiming these treats look more like blobs. Yes, really—there are actually people upset about this!
When you unwrap a delicious Reese’s candy that, aside from its shape, lives up to its wrapper’s promises, do you voice your discontent? Or do you simply savor the moment, indulge in that heavenly peanut butter-chocolate delight, and carry on? Most of us opt for the latter, but some took it upon themselves to inform Reese’s that their “tree” shapes ruined the joy.
Let’s be clear: this isn’t a new phenomenon. A quick glance back shows that 2015 wasn’t the year Reese’s decided to abandon holiday cheer for candy that resembles dog waste. Tweets from last year highlighted that these trees weren’t exactly nature’s replicas. However, this year has seen a surge in such complaints, likely due to a trend of online whiners venting about trivial issues. While the uproar over Reese’s trees pales in comparison to the Starbucks cup controversy, it’s still part of a broader issue—people feeling empowered to complain about anything that irks them online.
In our social media-driven world, it’s all too easy for consumers to reach out to companies and expect immediate responses. In light of the tweets expressing horror over the oddly-shaped Reese’s trees, the company even issued an apology. Wouldn’t it be nice to have such a carefree life that you can spend time critiquing the shape of candy on Twitter? As long as the treats aren’t covered in mold or crawling with bugs, why not enjoy them and just let it go? Let’s aim to be a little kinder and use our social platforms for positivity. It’s honestly concerning that anyone could be so bothered by a chocolate tree shape—and it reflects poorly on us as a society.
This piece originally appeared on Nov. 28, 2015.
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In summary, the fuss over Reese’s Christmas tree candies is just another example of how social media can amplify trivial complaints. Instead of focusing on minor issues, let’s celebrate the holiday season and the joy that comes with indulging in sweet treats, even if they don’t look exactly like a traditional Christmas tree!