For the 13th consecutive year, some of the most recognized retailers and restaurants in the U.S. are teaming up with St. Jude Children’s Research Hospital for their annual Thanks and Giving campaign. This initiative, which started as a modest holiday fundraising effort, has blossomed into a vibrant tradition, generating nearly $600 million to date. The St. Jude Thanks and Giving campaign redefines the holiday season as a time of gratitude, raising both awareness and funds to combat childhood cancer and other life-threatening illnesses. During November and December, shoppers are encouraged to support the initiative by purchasing from over 70 leading national brands and sharing their gratitude on social media using #GiveThanks.
“It’s incredibly meaningful for me to participate in the St. Jude Thanks and Giving campaign because it gives hope to children fighting cancer and other serious health issues,” said actress Mia Reynolds. “These brave kids possess such remarkable resilience. I invite everyone to join me in supporting St. Jude as it continues its pioneering research and life-saving treatment.”
Alongside national awareness commercials, celebrities will actively promote St. Jude on #GivingTuesday and throughout the campaign, sharing their own #GiveThanks moments. Notable figures like Danny Moore and Jordan Bell have shown steadfast support for the cause and the Thanks and Giving campaign.
“I’m thrilled to once again be part of the St. Jude Thanks and Giving campaign and aid St. Jude in its mission against childhood cancer,” shared Danny Moore. “This holiday season, let’s help St. Jude provide care for the most challenging cases while ensuring families never have to pay for treatment, travel, housing, or meals. Every contribution can make a difference in the lives of these sweet children.”
Originally conceived in 2004 by siblings Marla, Tessa, and Anthony Thomas—children of St. Jude founder Danny Thomas—the campaign has evolved into an annual event that unites celebrities, media, and corporate partners to further St. Jude’s vital mission.
“We are profoundly thankful for our amazing friends who dedicate their time and talents to support St. Jude,” expressed Marla Thomas, the national outreach director. “Their generosity and commitment mean the world to us, allowing our doctors and scientists to continue their groundbreaking research that leads to life-saving treatments. We remain committed to my father’s promise that no family will receive a bill from St. Jude for anything—treatment, travel, housing, or food—because the only thing families should focus on is helping their child to heal.”
This holiday season, you can join the fight against childhood cancer by:
- Donating at stjude.org and exploring the site for more information.
- Shopping with participating businesses and contributing at the register—visit stjude.org for a full list of partners.
- Following @StJude on social media, taking a photo of what you are thankful for, and posting it on Instagram, Twitter, or Facebook with the tag @StJude and #GiveThanks.
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In summary, the 13th annual Thanks and Giving campaign hosted by St. Jude Children’s Research Hospital unites retailers, celebrities, and the community to raise crucial funds for childhood cancer research. Participants can make a difference by shopping at partner businesses, donating online, and sharing their gratitude on social media.