In a delightful twist, IKEA has stepped into the realm of relationship advice by creatively renaming its products after the most frequently Googled couple conundrums. While it’s true that some partners have sparred over assembling IKEA furniture, the retail giant is now attempting to mend those rifts with a clever marketing campaign that addresses everyday relationship dilemmas.
Collaborating with the Swedish ad agency Åkestam Holst, IKEA has launched a witty initiative on its “Retail Therapy” website, suggesting that shopping can often be the balm for life’s challenges. By using the most searched family issues in Sweden, the new product names resonate with IKEA’s motto, “Where Life Happens.” For instance, their bookcases now humorously bear the title “How to Impress Someone.”
In a lighthearted nod to common household struggles, champagne flutes are dubbed “This Product’s Real Name is SVALKA,” with a cheeky reminder that life can always improve, especially when celebrating milestones like an empty nest.
Struggling with a snoring partner? IKEA’s Hemnes daybed, complete with three handy drawers underneath, is positioned as the perfect remedy. And if you’re pondering “how to know if he loves me,” perhaps purchasing an iron could reveal the truth. If your significant other takes on the daunting task of ironing, they just might be a keeper—unless they are like me and despise that chore.
For those who may have indulged a bit too much in IKEA’s famous Swedish meatballs, the store even offers a bike to help you shed those extra calories, cheekily branded “new year, new me.”
In addressing minor annoyances in relationships, such as “he doesn’t close the door,” IKEA cleverly suggests a white linen candle as a solution. And for those pondering “why can’t men open up?” a corkscrew, paired with a nice bottle of wine, might just do the trick. Personally, I find that after a glass of port, my fiancé tends to share his feelings more freely!
There’s even a nod to tech-savvy teens with the issue “My son plays too many computer games”—simply snip the power cords, and voila, problem solved! With a playful collection of 101 items addressing various relationship woes, IKEA encourages couples to find humor and solutions in their everyday lives. And if the products don’t do the trick, assembling a new piece of furniture together might just reignite the spark (after a bit of arguing about missing parts, of course).
For more insights into navigating relationships and home insemination, check out our other blog post here. If you’re looking for quality resources on the journey to parenthood, Make A Mom is an authority on the subject, and March of Dimes offers excellent guidance on pregnancy and home insemination.
To summarize, IKEA’s playful renaming of products highlights the humorous side of relationship challenges while encouraging couples to embrace the lighter moments in life.