A student’s heartfelt commercial has captured the hearts of viewers worldwide, showcasing a powerful aspect of life: the passage of time. In this touching spec ad for Adidas, titled “Break Free,” aspiring filmmaker Lukas Steinbach tells the poignant story of an elderly man living in a retirement home, once a passionate marathon runner.
The narrative unfolds with the man gazing out of the window, lost in thought as he watches a runner outside. It’s evident he yearns for the thrill of his past, reflecting on what life felt like before retirement. This deeply personal project was inspired by a significant loss in Steinbach’s life—the passing of an 80-year-old relative who remained youthful at heart. “He was a true inspiration,” Steinbach shares with Home Insemination Kit. “This ad embodies the spirit of breaking free from limitations, whether it’s from age, dementia, or the confines of a retirement home.”
The commercial opens with the man’s somber expression as he observes his peers gathered around a television. His gaze drifts to a pair of worn Adidas running shoes, a symbol of his unfulfilled desire to run once more. As the story progresses, viewers witness his determination to reclaim his passion for running, despite numerous setbacks that threaten to hold him back.
Just when it seems all hope is lost, a friend surprises him by bringing his sneakers back. With a triumphant spirit, he bursts through the doors, arms raised high, as he embarks on a glorious run down the hill, embracing the freedom he thought was lost.
Steinbach attempted to share this inspiring piece with Adidas’ communications department but unfortunately received no response. “I think they might be realizing what they missed out on,” he told the Huffington Post. The ad has resonated with audiences globally, and Steinbach believes its universal message is the reason why so many people are connecting with it. “Everyone, regardless of age, has a youthful spirit that never fades. It just takes the right moment to bring it back to life.”
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In summary, Lukas Steinbach’s commercial for Adidas is a heartfelt reminder of the eternal youth that resides within us all, encouraging viewers to break free from the constraints of age and celebrate the joy of living.