Recently, a friend posted a surprising image on her social media: a public baby feeding station at Target. Just when you thought your admiration for this store couldn’t grow any more, here it is!
The station features two cozy chairs, a small table, and a complimentary box of breast pads for mothers. It also includes a Boppy pillow and a breastfeeding cover for those who prefer extra privacy. Best of all, it’s prominently located—no need to search for a hidden room.
“How progressive! The Target in Riverton is equipped with a feeding station for mothers, complete with a basket of complimentary breast pads,” she wrote alongside the photo.
Similarly, the Facebook group Breastfeeding Mama Talk shared a post from the same store, prompting many women to share their experiences in local Targets with similar offerings. One woman from Springfield, Illinois mentioned, “My local Target has one of these! Last time I used it, a staff member even brought me snacks and water!” Who wouldn’t love that kind of service?
Another commenter noted the thoughtful wording of the sign: “It says ‘feeding station,’ not ‘nursing station.’ Kudos to Target for being inclusive!”
Navigating outings with a baby can be stressful, and knowing there’s a welcoming place to pause, relax, and attend to your little one’s needs is incredibly reassuring—especially for new moms still adjusting to public feeding.
We reached out to Target, and a representative clarified that while there are no immediate plans to implement these stations nationwide, they are currently testing designated nursing areas in select stores to gather customer feedback. “We began testing nursing rooms at two Minnesota locations in late 2016,” said Sarah Thompson, a Target representative. “We value guest feedback to understand how we can enhance our services.”
Additionally, Thompson stated, “Fitting rooms are available for mothers who prefer privacy while breastfeeding, even if others are waiting. Guests are encouraged to breastfeed in public areas without feeling uncomfortable.” Store leaders have the authority to create solutions that cater to their customers’ needs, as demonstrated in the Riverton store.
So, don’t hesitate to share your appreciation with store leaders—these public spaces are a wonderful addition!
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In summary, Target’s baby feeding stations exemplify a thoughtful approach to accommodating mothers in public spaces, enhancing the shopping experience for families.