In the quest for nutritious yet enjoyable food, parents Jacob and Emily Thompson faced a unique set of challenges due to their son, Ethan’s, medical condition. Diagnosed with a rare autoimmune disorder known as Aicardi–Goutières syndrome, Ethan’s health required a diet rich in beneficial fats and minimally processed ingredients. This pressing need led the Thompsons to create their own distinctive homemade potato chips.
Initially developed in their kitchen, the Thompson family’s chips gained attention after a notable appearance on a popular television program, which opened doors for broader distribution. After watching the episode, we found ourselves craving potato chips, but more importantly, we were fascinated by the family’s inspiring story and mission.
About five years ago, Jacob and Emily founded Ethan’s Honest, encouraged by friends to market the potato chips they had been crafting for years. In a snack market already brimming with options, they believed their product could stand out due to its unique ingredients: non-GMO potatoes, sea salt, and coconut oil.
The motivation behind this venture stemmed from Ethan’s severe health issues. Since he was 18 months old, he battled the debilitating effects of his condition, which led to significant challenges in his motor skills, speech, and overall well-being. A particularly harrowing episode involving pancreatitis at age three left doctors concerned for his survival.
In seeking a solution, the Thompsons turned to a cookbook focused on nutrient-dense foods, leading them to adopt a diet rich in “good” fats, such as coconut oil, cod liver oil, and lard. Within weeks, Ethan’s health began to improve, reinforcing their commitment to this dietary approach. “There are two critical misconceptions about fat,” Emily explained. “First, that total fat intake should be minimized, and second, that polyunsaturated vegetable oils are the healthiest option. Our experience as parents has taught us otherwise.”
Witnessing positive changes in Ethan’s health prompted the entire family, which includes three other children, to embrace a ketogenic, fat-friendly diet. With no healthy snack options available, Jacob and Emily began frying their own potato chips in coconut oil, quickly becoming a hit at gatherings.
“People love snacking on chips but often feel guilty about it,” Emily noted. [Our chips] offer a convenient way to incorporate healthy fats into one’s diet.” Although initially hesitant about commercializing their chips, the Thompsons recognized a demand for snacks that are both delicious and nutritious—an area where many products fall short.
Ethan’s Honest chips are now available across the nation, including at select Whole Foods locations. The brand offers a variety of flavored potato chips and tortilla chips, all produced with coconut oil and minimal processing. In addition to their snack offerings, the Thompsons also sell “Charitable Threads,” apparel featuring the Ethan’s Honest logo, with a portion of the proceeds supporting rare disease research through their foundation.
Tragically, Ethan Thompson passed away unexpectedly on August 13, 2017, shortly after filming segments for the show. He was just 16 years old. The family continues to honor his legacy through their company, ensuring that his story inspires others.
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In summary, the Thompson family’s journey from health challenges to creating a nutritious snack has not only provided them with a business but also a meaningful way to honor their son’s memory and help others seeking healthier options.