“Hey Girl!” Does this phrase ring a bell? Another day, another login, and yet another pitch for a multi-level marketing product. I understand the hustle—I’ve been there too. However, let me be clear: there is no greeting more off-putting than a PM or DM that kicks off with “Hey girl.”
You’re reaching out to sell me something, yet you’re either so busy that you can’t take a moment to personalize your message with my name, or you’re sending a generic note to 75 acquaintances you barely know. To top it off, you want me to join your “team” and help you rake in those sponsor bonuses without even knowing who I am.
I put in hard work for my earnings, just like you do, likely facing a string of rejections for every single yes. I might even be interested in supporting your venture, but if you can’t put the effort into personalizing your outreach, it only adds unnecessary awkwardness. I’d rather not open your message and see the dreaded “seen” notification pop up, prompting you to follow up with another request for my business.
So, the next time you venture into “working your business,” take a moment to learn about your potential client, address me by name, and if I’m intrigued by your offer, I may just consider supporting your efforts. For additional insights on privacy in these communications, check out our privacy policy.
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In summary, personalizing your outreach is crucial in MLM communications. It demonstrates respect and increases the likelihood of engaging your audience.