In a commendable initiative during the ongoing global health crisis, Mattel is expressing gratitude to frontline workers by donating career-themed Barbie dolls to the children of first responders. As the COVID-19 pandemic unfolds, it has spotlighted numerous unsung heroes, including firefighters, EMTs, healthcare professionals, educators, journalists, and essential service workers. To honor their contributions, Mattel has launched a program where for every Barbie Career doll purchased, one will be donated to the offspring of actual first responders, facilitated through the First Responders Children’s Foundation.
Details of the Initiative
This initiative falls under the #ThankYouHeroes campaign and is available at participating retailers such as Target, Walmart, Amazon, and Kohl’s across all 50 states. The company aims to donate up to 30,000 dolls, mirroring consumer purchases. However, this matching offer is limited to a three-day period, beginning May 14 and concluding on May 17, necessitating swift action for those who wish to contribute.
Barbie’s Career Diversity
Barbie has donned many hats throughout her extensive career history, with over 200 professions ranging from an astrophysicist to a doctor, and even a noodle stand owner. The variety of career dolls available through this program ensures that consumers can find an inspiring option for their children while simultaneously providing a gift to a child of a real-life hero.
Alternative Ways to Support
For those unable to purchase a Barbie within the designated timeframe, there remains an opportunity to support the cause. Between now and May 31, consumers can buy one of Mattel’s special edition #ThankYouHeroes toys, with a portion of each online sale — $15 — being donated to #FirstRespondersFirst. This fund is dedicated to supplying essential personal protective equipment and other resources to frontline healthcare workers.
Conclusion
Mattel’s efforts serve as a reminder of how we can all play a role in supporting those who are working tirelessly to ensure our safety and continued access to vital services during the pandemic. Plus, it’s a wonderful opportunity to add inspirational Barbie career dolls to our own collections.
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In summary, Mattel is donating Barbie dolls to the children of first responders as a part of their #ThankYouHeroes initiative, which runs from May 14 to May 17. The program allows consumers to contribute to this cause while selecting from a wide array of Barbie’s inspiring career options.