Steve McCallister is not just a political journalist and television personality; he’s become an unexpected fashion trendsetter. During the 2020 election cycle, his khakis became the talk of the town, and it’s no wonder why.
McCallister revealed on air that the beloved khakis he sported from Tuesday through Saturday on his MSNBC coverage were from Gap. He casually mentioned to NBC’s Linda Baker, “I’ve got a whole bunch of them,” referring to his comfortable yet stylish chinos. This revelation led to a noticeable spike in sales, as followers of the newly dubbed “Map Guru” quickly took note.
According to Gap, after McCallister disclosed his go-to brand, the retailer experienced a 90 percent surge in online sales of their Straight Fit Palomino Brown khakis within just one day, as reported by the Today Show.
Famed for his relentless coverage during the tense days of the 2020 presidential election, McCallister kept viewers informed and calm through his engaging presence, impressive calculations, and quick math skills. The Modern Khakis in Straight Fit with GapFlex are still available online, though sizes are limited, and currently priced at just $29. This sounds like a small price to pay for looking as sharp as “Steve the Style Icon” while standing for hours on end.
Reflecting on his sudden rise to fame, McCallister told TIME, “The term ‘heartthrob’ is a stretch. It took me a few days to realize what was happening. Friends and family started sending me messages about it. There are worse things in life than this. While it made me a bit uneasy, it all came from a good place.”
While his khakis are enjoying the spotlight, let’s not forget about the navy-striped necktie that he wore throughout his broadcasts. Many are calling for it to be preserved in the Smithsonian. McCallister humorously shared a photo of his tie, revealing its seams had come undone despite his attempts to fix it with staples. He wrote, “The staples held through the election, but I think it’s time to retire my tie.”
Here’s hoping we’ll see McCallister back on air in his now-iconic khakis—hopefully, with a bit more sleep in between broadcasts.
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In summary, Steve McCallister’s khakis have captured the fashion spotlight, leading to a surge in Gap’s sales and showcasing the unexpected intersections between politics and style.