When Twitter user Mia Thompson wandered through her local Hy-Vee, she stumbled upon an unexpected delight: a snack tray combining apple cheddar cheese, Ritz crackers, and a mini bottle of Fireball. Capturing the moment, Mia shared a snapshot on social media, playfully stating, “Okay, Hy-Vee.” If there were a time capsule for 2020, it would undoubtedly hold toilet paper, a face mask, hand sanitizer, a vial of tears, one Xanax, and this quirky snack tray.
While Hy-Vee offers a product known as the Party Pleasing Snacking Tray, one might argue that without Fireball, how pleasing can it truly be? Plus, this compact tray is perfect for sneaking under your shirt if you need a moment of solitude away from family.
Mia recounted to a blog that she initially glanced over the display, only to do a double-take moments later, realizing the humor in her find. “I didn’t think much of it at first, but then I turned back and couldn’t help but laugh,” she remarked. Fortunately for the folks in Coralville, IA, she passed on purchasing it. “I didn’t buy it because I’m not a big Fireball drinker, but I hope someone else did,” she joked, adding that she enjoys imagining who that lucky person might be.
While the ratio of crackers to cheese might raise some eyebrows, the addition of Fireball likely makes the concern vanish. Pair it with some Fireball-infused eggnog, and you’re set for an unconventional holiday gathering (or breakfast, no judgments here). Fireball has become a popular choice at tailgates, college parties, and, as one friend mentioned, golf outings. However, given the ongoing global pandemic, enjoying it at home seems fitting, and thanks to Hy-Vee, that’s now an option.
Mia expressed her surprise at the quick virality of her post. “Even though 260 likes isn’t massive, it’s quite the reach for my usual social media engagement,” she noted. It seems she may have uncovered a hidden gem in the aisles of this beloved Midwestern grocery store, and demand for this unique trio is sure to grow.
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In summary, Hy-Vee has embraced the quirky spirit of 2020 with a snack tray featuring cheese, crackers, and Fireball. This combination reflects our current reality, where unconventional snack choices have become the norm. As people seek comfort and humor in these times, this snack tray is a delightful reminder of our shared experiences.